Japanese streetwear 2020

    • What is luxury streetwear?

      Luxury streetwear blurs the lines between original streetwear and high fashion, luxury brands (Menendez & Nitschke, 2019). Off-White, a luxury brand founded by Virgil Abloh, is a popular streetwear brand and was listed as the “hottest brand in the world” in 2018 by Lyst, a fashion and e-commerce platform (Tiffany, 2018).


    • Will fashion companies become more resilient in 2020?

      Throughout the year ahead, fashion companies should remain on high alert. The most forward-thinking players will therefore develop a resilience playbook to ensure they are prepared. Given the worrying outlook we expect fashion companies to take steps to become more resilient in 2020.


    • Are fashion leaders looking forward to 2020?

      Fashion leaders are not looking forward to 2020. The prevailing mood among respondents to our executive survey is one of anxiety and concern. In contrast to last year, when there were pockets of optimism in North America and within the luxury segment, we now see pessimism across all geographies and price points.


    • Why should streetwear designers create exclusive stock?

      The exclusive stock should be created by designers that are local to each store’s region. This strategy will evoke interest from streetwear consumers driven by the pursuit of rare items, in addition to the wider range of retail consumers curious about the store’s concept.


    • [PDF File]When the West Wore East: Rei Kawakubo, Yohji Yamamoto and The ...

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      reported, “Japanese designers experiment with shape and fabric, often doing the unthinkable” (Smolowe et al. 1982: 98). In a logical progression, many began to regard modern Japanese designs as works of art, a growing sentiment initiated perhaps, by . Artforum International, which featured Issey Miyake’s bamboo bustier on its cover in 1982.


    • Living with Tattoos: A Case Study of Young People Managing a ...

      very strong negative reaction in Japanese society. Nonetheless, a number of Japanese people still choose to get tattooed, including the young people who ran a streetwear store in Chiba city and upon whom this article focuses.2 As noted, tattoos bring many disadvantages 1 In an interview with the Asahi Shimbun, Ryucheru explained, “With this


    • [PDF File]FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S ...

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      This chapter will detail the current state of the fashion and streetwear industries. It will dive deep into the history of streetwear and its relationship with hip-hop and streetwear’s ties to Black American culture. This chapter will also discuss systemic problems that were prevalent in the fashion industry before COVID-19, in order to


    • [PDF File]Financial Statements 2019 - Marimekko

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      • Limited -edition collaboration collection with the Japanese global apparel retailer Uniqlo to build international brand awareness • Launch of Marimekko Kioski, a unisex streetwear collection • New leather bag line • Partial reissue of 2016 limited-edition Marimekko for Target collection • Personnel share issue


    • [PDF File]The State of Fashion 2021 - McKinsey & Company

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      profit in 2020, after a 4 percent rise in 2019. Given the ongoing uncertainty, our predictions for industry performance next year are focused on two scenarios. The first, more optimistic “Earlier Recovery” scenario envisages that global fashion sales will decline by between 0 and 5 percent in 2021 compared to 2019. This would be predicated


    • [PDF File]The State of Fashion 2020 - McKinsey & Company

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      For the fourth year in a row, The Business of Fashion and McKinsey & Company have teamed up to bring our trademark rigour and evidence to debates within the global fashion industry and to provide an authoritative annual picture of The State of Fashion.


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