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Digital Marketing - Find and share research
Past research has shown some forms of online advertising, such as banner advertising, to be effective in influencing consumer behavior and enhancing ad perception and recall.
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[DOC File]I. Title of Proposed Project
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Factors Affecting the Choice of Media,” Journal of Advertising Research, (November/December), 53-60. Young, Charles E. (2004), “Capturing the Flow of Emotion in Television Commercials: A New Approach”, Journal of Advertising Research, (June), 202-209 1
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[DOC File]SAMPLE MARKETING PLAN
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Note that here and throughout the plan, Blue Sky focuses on relationships. The situation analysis provides an outline of the marketing environment. A SWOT analysis helps marketers and others identify clearly a firm’s strengths, weaknesses, opportunities, and threats.
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[DOC File]JAMES V
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"Advertising and Economic Growth," Journal of Advertising Research (August, 1971). "The Economics of Drug Control Policies," (S.E. Grupp, co-author), The International Journal of the Addictions (December, 1971). "The Demand Functions of the Household Sector for Liquid Financial Assets," Journal of Finance (September, 1971), abstract.
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[DOC File]Advertising References: Research
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Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising. Journal of Advertising Research
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[DOC File]Publication Title
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Advances in Higher Education No No Business Ethics Quarterly No No Electronic Commerce Research and Applications No No e-Service Journal No EBSCO 01-current European Journal of Marketing No Emerald Insight 89-current; EBSCO 71-01 Industrial Marketing Management Yes Science Direct International Journal of Advertising No EBSCO May 2000-current ...
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Journal of advertising research note