Journal of advertising research
[DOC File]Advertising References: Research
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Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising. Journal of Advertising Research
[DOC File]THE PETER J - St. John's University
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Homer, Pamela, “Ad Size As An Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions,” Journal of Advertising, Vol. 24, No. 4 (Winter 1995), pp. 1-17. Jones, John Philip, “What Does Effective Frequency Mean in 1997?” Journal of Advertising Research, Vol. 37, No. 4 (July/August 1997), pp. 14-20.
[DOC File]Leading edge: Why do we research M-commerce and how …
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Research agenda Status Available literature Mobile Internet adoption Abundant Bertelé et al. [2002], Hung et al. [2003], Nysveen et al. [2005], etc. Push-type (SMS-based) advertising/marketing Abundant Barwise and Strong [2002], Tsang et al. [2004], etc. Mobile banking/finance/payment Explored Brown et al. [2003], Kleijnen et al. [2004], etc ...
[DOC File]Mass Advertisements versus Word-of-Mouth of Advertising
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Past research has shown that the two primary factors impacting the effects of source credibility on attitude change are expertness and trustworthiness. By using both WOM and mass advertising strategies, it is easier to reinforce the advertising message by providing the same attributes through both outlets, thus adding to the trustworthiness factor.
[DOC File]Marketing Journals
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Journal of Advertising . Journal of Advertising Research . Journal of Applied Marketing Theory . Journal of Brand Management . Journal of Business & Industrial Marketing . Journal of Business-to-Business Marketing . Journal of Consumer Behaviour . Journal of Consumer Culture . Journal of Consumer Marketing . Journal of Consumer Psychology
[DOCX File]Cal State LA | We Are LA
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- Under each Journal description is an advertising link. Physiology. American Medical Women's Association. American Physiological Society. ... American Association for Cancer Research. Ethnicity and Disease. National Councile of Asian Pacific Islander Physicians - Email and ask to post to listserv.
[DOC File]Geschlechtsspezifisches Konsumentenverhalten
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APPENDIX. Overview of 44 meta-analyses in advertising research. ID Author and Year Journal name 1 Afef, Jamel-eddine, and Claude 2010 International Journal of Business Research 2 Amos, Holmes, and Strutton 2008 International Journal of Advertising 3 Brown, Homer, and Inmann 1998 Journal of Marketing Research 4 Brown and Stayman 1992 Journal of Consumer Research 5 Capella, Taylor, …
Digital Marketing - Find and share research
Journal of Advertising Research, Vol. 47(2): 165-178. The Economist (2010), Vexed in the Googleplex. (December 4): 78. Truong, Yann and Geoff Simmons (2010), Perceived Intrusiveness in Digital ...
[DOC File]RESEARCH - Montclair State University
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Chatterjee, Patrali (2002), “Interfirm Alliances in Online Retailing," Journal of Business Research, vol. 57 (7), July, 714-723. (Theme #3) Chatterjee, Patrali (2001), “Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising ” Internet Marketing Research: Theory and Practice, ed. Ook Lee, Hershey, PA: Idea ...
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