Journal of marketing research

    • [DOCX File]About the article

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      Journal: Article title: Corresponding author: Email: Volume/issue, date, page numbers (if known): URL to your article on ScienceDirect (if known): Date published: In a nutshell . Describe the main findings of the article in one sentence: Impact . Why is this research of interest to a wider public? Nuts and bolts

      journal of marketing research articles

    • [DOC File]Advertising References: Research

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      Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising. Journal of Advertising Research

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    • Digital Marketing - Find and share research

      Journal of Consumer Marketing, Vol. 29, No. 2. ... There is a need for research that identifies digital marketing strategies that attract and engage Millennials. Even though online advertising is ...

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    • [DOC File]CRITIQUE EXAMPLE – JOURNAL ARTICLE

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      "Additional research is needed in other classroom settings to see if consistent findings about cognitive performances, time requirements, and attitude are achieved." Comments: The recommendations were limited to a call for additional research in the area. Overall Critique. This was a very in-depth research project, particularly for a journal ...

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    • [DOC File]International Journal of Internet Marketing and ...

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      The International Journal of Internet Marketing and Advertising is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. The Journal also publishes theories and practices that are useful to executives in managing marketing and advertising ...

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    • [DOC File]The End(s) of Marketing - University of Virginia

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      Wilkie, William L. and Elizabeth S. Moore (1999), “Marketing’s Contributions to Society,” Journal of Marketing, 63 (Special Issue on Fundamental Issues and Directions in Marketing), 198-218. Zuboff, Shoshana. and James Maxmin (2002), The Support Economy: Why Corporations Are Failing Individuals and The Next Episode of Capitalism, New York ...

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    • [DOC File]Marketing Journals

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      Journal of Relationship Marketing . Journal of Research for Consumers . Journal of Research in Marketing and Entrepreneurship . Journal of Restaurant and Foodservice Marketing . Journal of Retailing . Journal of Retailing and Consumer Services . Journal of Segmentation in Marketing . Journal of Service Research . Journal of Services Marketing

      journal of advertising research

    • [DOC File]Aaker’s Brand Personality Framework (Journal of Marketing ...

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      Aaker’s Brand Personality Framework (Journal of Marketing Research, 8/97, pp. 347-356) Jennifer Aaker developed a framework for measuring brand personality with five core dimensions of brand personality, each divided into a set of facets.

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    • [DOCX File]Raziskovalni center Ekonomske fakultete

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      “Publishing research - journal selection and paper write-up” Avtor: red. prof. dr. Aviv . Shoham, University of Haifa, Israel ˝ The main topic of the research seminar given by prof. Aviv Shoham is the challenges and suggestions for publishing scientific research in the international scientific journals.

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    • [DOC File]Geschlechtsspezifisches Konsumentenverhalten

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      APPENDIX. Overview of 44 meta-analyses in advertising research. ID Author and Year Journal name 1 Afef, Jamel-eddine, and Claude 2010 International Journal of Business Research 2 Amos, Holmes, and Strutton 2008 International Journal of Advertising 3 Brown, Homer, and Inmann 1998 Journal of Marketing Research 4 Brown and Stayman 1992 Journal of Consumer Research 5 Capella, Taylor, and …

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