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[DOC File]THE TITLE OF THE PAPER - Universitatea din Pitesti
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14 Philip Kotler, Nancy Lee - ,,Marketing în sectorul public” (Marketing in the public sector), Editura Meteor Press, Bucharest, 2008, page 176. 15 Stephen C. R. Munday - ,,Idei de avangardă în economie” (Avant-garde ideas in economy), Editura Codecs, Bucharest, 1999, pages 144-168.
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[DOC File]Proposal of a marketing strategy
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Most authors in marketing (e.g. Kotler in Principles of Marketing, Grant in Contemporary Strategy Analysis) offer a definition not much different from the one formed by Mintzberg, Quinn and Ghoshal: „A strategy is a pattern or plan that integrates an organization's major goals, policies and action sequences into a cohesive whole.“
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[DOC File]Generic Strategy: Types of Competitive Advantage
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The area of marketing planning modeling includes the incorporation of feedback effects into diffusion models to turn advertising and pricing decisions over time into optimal control problems. References. Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy, Marketing Models (1992):457 (44 pages)
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[DOC File]S
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Recent trends in marketing, Retail marketing- concepts-Hyper markets- a basic understanding of E-marketing, consumerism, Market Research, MIS and Marketing regulations. REFERENCE BOOKS: Rajan Saxena- Marketing management. William J Stanton – Marketing. Philip Kotler – Principles of Marketing. J. Jayasankar – Marketing.
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[DOC File]Syllabus, Regulations, EC 3508
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Political Marketing: principles and applications (Jennifer Lees-Marshment, published by Routledge 2 July 2009 ISBN: 978-0-415-43129-3) contains the most up to date collation of the latest literature in the field, including 40 case studies by international authors from over 20 different countries.
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[DOC File]Marketing Management – 12th Edition – Kotler/Keller
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According to Scott Bedbury’s book, A New Brand World, all of the following are considered to be important principles for twenty-first century branding EXCEPT _____. consumers will tell you what your brand image should be. relying on brand awareness has become marketing fool’s gold. you have to know it before you can grow it
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[DOC File]Sample Final Exam – Marketing Management – Semester, Year
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Sample Final Exam – Marketing Management – Semester, Year. Name _____ Social Security # _____ Please read all questions carefully. You have three hours to complete this exam so please take your time and double check all your answers once you are finished.
kotler principles of marketing

[DOC File]Module Handbook
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4) Evaluate the marketing strategies of both sports-related organizations, and non-sports organizations that make use of the sports product; 5) Utilise marketing tools and concepts towards a designated population or market. Teaching and Learning Strategy. Lectures will introduce each topic.
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[DOC File]1
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C1 11 304: MARKETING MANAGEMENT. Objective: To help to understand various concepts in marketing, to make students to apply conceptual skills in Marketing Decision and to expose students to the latest trends in Marketing. Module – 1: Introduction to Marketing 8 Hrs
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Principles of business (BA59)
(Kotler, et al (1996) ‘Principles of Marketing’) Kotler et al note that benefits of brands for an organisation include: Easier processing of orders and tracking down problems. Legal protection . Attracting a loyal and profitable set of customers. Easier segmentation of markets. etc.
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Kotler principles of marketing book pdf