Marketing and customer relationship management
[DOC File]CRM
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Savvy marketers have shifted from product-centric to customer-centric marketing to acquire and retain customers, and have shifted their focus, as well as their budgets, from off-line advertising to online …
[DOCX File]Customer Relationship Management - UVACollab
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denote Customer Relationship Marketing, Continuous Relationship Marketing and Customer Relationship Management. All these terms suggest one and the same process (Barran . et al., 2007). Winer (2001) …
[DOCX File]BEST PRACTICES: CUSTOMER RELATIONSHIP MANAGEMENT
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state precisely what customer relationship management (CRM) means to everyone. The term has been applied to almost every element of business that even remotely interacts with a customer. In its …
Marketing Strategy: Customer Relationship Management
The primary goal of customer relationship management systems is to integrate and automate sales, marketing, and customer support. Therefore, these systems typically have a dashboard that gives an …
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