Marketing journal articles
[PDF File]Analyzing the Effectiveness of Marketing Strategies in the Presence of ...
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3 Journal of Marketing Research and Case Studies time, they become the first to buy new products and they reduce the uncertainty for other consumers (Solomon, Marshall & Stuart 2008). The marketing policy of Windows 95 governed by Microsoft has shown the influence and power of opinion leaders (Rosen 2000).
A review and analysis of the role of integrated marketing communication ...
they termed, a marketing imperialism and, to them; this new concept would mean a domination of marketing over public relations (Thorson and Moore, 1996:14). The 1990s saw IMC becoming one of the most topical marketing issues (Percy, 1997:ix). Moreover, it was in the 1990s that IMC emerged as a discipline (Kerr et al.,
Online journal marketing strategies - Wiley Online Library
Online journal marketing strategies 33 enefits of electronic journals When developing a marketing plan for an electronic journal, the marketer needs to consider what is different about electronic journals com-pared to the print format. This is an important aspect of developing an elec-tronic journal marketing strategy, especially
The Readability of Marketing Journals: Are Award-Winning Articles ...
Research, Journal of International Marketing, and Journal of Public Policy & Marketing. For each journal, the authors compare articles that have won an award with articles that have not. The authors find that award-winning articles are more readable, as measured by indexes focusing on sentence and word length, than nonwinning articles. The ...
A Review of Marketing Mix: 4Ps or More?
Marketing mix is originating from the single P (price) of microeconomic theory (Chong, 2003). McCarthy (1964) offered the “marketing mix”, often referred to as the “4Ps”, as a means of translating marketing planning into practice (Bennett, 1997). Marketing mix is not a scientific theory, but merely a conceptual framework that identifies ...
[PDF File]Word of Mouth Marketing Strategy
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International Journal of Computer Applications (0975 – 8887) Volume 182 – No.2, July 2018 1 Word of Mouth Marketing Strategy Suraj Krishnan Master of Computer Application Veermata Jijabai Technological Institute Mumbai, Maharashtara, India L. C. Nene Associate Professor Master of Computer Applications Veermata Jijabai Technological Institute
Employees as customers – An internal marketing study of the Avis car ...
African Journal of Business Management Vol. 4(4), pp. 362-372, April 2010 ... Full Length Research Paper Employees as customers – An internal marketing study of the Avis car rental group in South Africa Mornay Roberts-Lombard Department of Marketing Management, C-Ring 607, Kingsway Campus, University of Johannesburg, Post Box 524,
[PDF File]E-Marketing - A literature Review from a Small Businesses perspective
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in E-Marketing published articles between 2003 and 2010. Prior work The paper is trying to build on the current body of knowledge in the field of E-Marketing by preparing a ... International Journal of Business and Social Science Vol. 1 No. 1; October 2010 217 On one hand, preparing a complete archive of the past publications in the field of E ...
[PDF File]A Study on Digital Marketing and its Impact - IJSR
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International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064 Index Copernicus Value (2015): 78.96 | Impact Factor (2015): 6.391 ... www.ijsr.net Licensed Under Creative Commons Attribution CC BY A Study on Digital Marketing and its Impact P. Sathya Assistant Professor in Commerce, S.T.E.T Women’s College, Mannargudi.
High Technology Marketing: Conceptualization and Case Study - SAGE Journals
high technology marketing. Roberts (1992) proposes that the success of high technology companies depends upon many factors comprising technological and marketing influences at the time of or soon after company founding. Many marketing-related factors are associated with the later success of emerging companies, including visible
[PDF File]Marketing Strategies and Their Impact on Marketing Performance of ...
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International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064 Index Copernicus Value (2013): 6.14 | Impact Factor (2013): 4.438 Volume 4 Issue 2, February 2015 www.ijsr.net Licensed Under Creative Commons Attribution CC BY Marketing Strategies. and. Their Impact on Marketing Performance of Indonesian Ship
[PDF File]An Innovative Marketing Model Based on AIDA: - A Case from E-bank ...
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Based on AIDA marketing theory, the author anticipated a new marketing model after studying college students' features in China, and the followed marketing case, say e-bank service targeted to campus market at CCB, has given a positive testify to the new model. 2. Literature Review . 2.1. AIDA Model . Modern marketing theory can be shown in ...
Journal of Marketing Research Today: ª
offered by most articles in top marketing journals today, we feel that the term “strategy research” more unambiguously captures the emphasis on marketing problems that are importantto chief marketing officers, chief executive officers, and top management teams in general. 986 Journal of Marketing Research 57(6)
The Marketing Concept - JSTOR
Infrequently, articles have appeared which have critically examined some aspect of it, but their impact on the marketing com-munity has been slight. The following discussion is ... Journal of Marketing Vol. 50 (April 1986), 81-87. The Marketing Concept / 81. come synonymous with having a customer orienta-tion.
[PDF File]The Role of Marketing
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Journal of Marketing 180 / Journal of Marketing, Special Issue 1999 Vol. 63 (Special Issue 1999), 180-197 This content downloaded from 152.3.153.148 on Mon, 23 Sep 2013 17:11:37 PM All use subject to JSTOR Terms and Conditions. The Marketing Function in a Market-Oriented Firm
Marketing Mix of 4P’S for Competitive Advantage - IOSR Journals
marketing mix is related to three different variables for example people, process and physical evidence. The term marketing mix became popular when Neil H. Borden published his article on “The concept of Marketing Mix” in 1964. The marketing mix is characterised by four equally important variables. The first step is Product
Ethics of Marketing - Marquette University
applied to marketing decisions, behaviors, and institutions. Because marketing is a process inherent to most organizations, marketing ethics should be viewed as a subset of business ethics; thus, much of what is written about business ethics applies to marketing ethics as well. At the outset, it is also use
Consumer behavior and perception of marketing strategy for amusement ...
The so-called marketing mix is one combinational marketing strategy tool used by one company to deliver marketing purposes and control variables in a target market (Kolter, 2000). There are four types of variables (4P) in marketing mix: (1) Product: supply of a competitive product combination for new products continuously
[PDF File]Benefits And Challenges: For Marketing Strategies On-Line
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European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 07, Issue 03, 2020 164 Benefits And Challenges: For Marketing Strategies On-Line Maryam I.Y. Suleiman1, Dr. Norhilmi Bin Muhammad2, Ibrahim Suleiman Yahaya3, Dr. Magaji Abubakar Adamu4, Amina Usman Sabo5 1,2,5Faculty of management Sultan Zainal Abidin Malaysia
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