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Marketing Mix of 4P’S for Competitive ... - IOSR Journals
IV. Strategies for marketing mix of 4p’s for competitive advantage The Marketing mix by 4P’s is a conjuration and it can only be implemented by marketing managers. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. The customer is king thus
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[PDF File]Journal of Social Marketing
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R. Craig Lefebvre, (2011),"An integrative model for social marketing", Journal of Social Marketing, Vol. 1 Iss: 1 pp. 54 - 72 ... In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is
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[PDF File]A Study on Digital Marketing and its Impact
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A Study on Digital Marketing and its Impact P. Sathya Assistant Professor in Commerce, S.T.E.T Women’s College, Mannargudi. Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the ... journals, books and magazines to develop the theory.
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[PDF File]E-Marketing - A literature Review from a Small Businesses ...
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journals. But on the other hand, Hanson (2001) adopted a proposed Internet Marketing (IM) framework. According to this framework Internet Marketing articles can be found in three types of journals which are: - Marketing journals. - Economics, business and management journals.
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A review and analysis of the role of integrated marketing ...
marketing mix and, hence, it should form the basis of communication decisions. In an effort to maximise communication impact, an organisation should ensure that customer expectations are consistent with its service messages. According to Duncan and Moriarty (1997:84), service messages ...
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[PDF File]MARKETINGMANAGEMENTJOURNAL
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The Marketing Management* Journal! interprets the submission of! a! manuscript!as!acommitment!topublishin TheMarketingManagement*Journal .TheEditorial!Board! regardsconcurrent!submissionof!manuscriptstoany!other!professional!publicationwhileunder!
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[PDF File]Journal of Services Marketing - Semantic Scholar
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related journals have been launched since the Journal of Services Marketing was ﬁrst published in 1987. The aim of the Journal of Services Marketing is to publish articles that enrich the practice of services marketing while simultaneously making signiﬁcant contributions to the advancement of the discipline. The Journal of Services ...
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[PDF File]Analyzing the Effectiveness of Marketing Strategies in the ...
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3 Journal of Marketing Research and Case Studies time, they become the first to buy new products and they reduce the uncertainty for other consumers (Solomon, Marshall & Stuart 2008). The marketing policy of Windows 95 governed by Microsoft has shown the influence and power of …
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[PDF File]The effect of marketing mix in attracting customers: Case ...
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Marketing also needs to recognize the efforts put up by the exchange of resources (Venus, 1386). Marketing is a social and managerial process by which needs and desires of individuals and groups are provided through the production, supply and exchange of useful goods (Holm, 2006). Marketing management can be defined as follows: "The
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[PDF File]Green Marketing: A Study of Consumers’ Buying Behavior in ...
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the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once gree n marketing strategy is applied. Keywords: marketing, green marketing, sustainability, green marketing benefits, green marketing
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