Marketing journals pdf
[PDF File]Role of Relationship Marketing in Competitive Marketing ...
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management perspective, the term relationship marketing is applied to a number of different marketing activities ranging from consumer frequency marketing programs to selling activities directed towards building partnerships with key business – to – business customers (Weitz and Bradford, 1999).
Marketing Mix of 4P’S for Competitive Advantage
Marketing Mix of 4P‟S for Competitive Advantage www.iosrjournals.org 41 | P a g e constitutes the core of company’s style of marketing. All these elements are very significant and depend upon each other; the four elements in the marketing mix are inter related. Fig. 1 Marketing Mix Cycle II.
[PDF File]Marketing mix (7P) and performance assessment of western ...
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ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Marketing mix (7P) and performance assessment of western fast food industry in Taiwan: An application by associating DEMATEL and ANP Su-Mei Lin Department of Marketing and Logistics, China University of Technology No.530 Chung-San Rd, Sec.3, Hu-Ko Township, China.
[PDF File]Revista de Administração Revista - SciELO
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articles in marketing journals are focused on pricing. Strategic pricing requires a stronger relationship between marketing andtheothersectorsofacompany.Inordertoenhance companies’ economic and financial performance, the pricing policies should be defined by their internal capacities and on the basic systematical understanding of needs and ...
Official Journal of the European Marketing Academy ...
The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing
[PDF File]A Study on Digital Marketing and its Impact
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A Study on Digital Marketing and its Impact P. Sathya Assistant Professor in Commerce, S.T.E.T Women’s College, Mannargudi. Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the ... journals, books and …
[PDF File]MARKETINGMANAGEMENTJOURNAL
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The Marketing Management* Journal! interprets the submission of! a! manuscript!as!acommitment!topublishin TheMarketingManagement*Journal .TheEditorial!Board! regardsconcurrent!submissionof!manuscriptstoany!other!professional!publicationwhileunder!
JOURNAL OF BUSINESS RESEARCH - Elsevier
The Journal of Business Research (JBR) is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field. JBR invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance.
[PDF File]The effect of marketing mix in attracting customers: Case ...
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Marketing also needs to recognize the efforts put up by the exchange of resources (Venus, 1386). Marketing is a social and managerial process by which needs and desires of individuals and groups are provided through the production, supply and exchange of useful goods (Holm, 2006). Marketing management can be defined as follows: "The
[PDF File]Effectiveness of Digital Marketing in the Challenging Age ...
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Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study Afrina Yasmin, Sadia Tasneem, Kaniz Fatema Department of Business Administration, Northern University Bangladesh Department of Business Administration, Asian University of Bangladesh Corresponding author (e-mail): afrinadu6@yahoo.com
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