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Marketing Management, 15e, Global Edition (Kotler) Chapter 1 Defining Marketing for the New Realities 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services.
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Management 15 Global Edition PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College PEARSON ... PART 1 Understanding Marketing Management 24 Chapter 1 Defining Marketing for the New Realities 25 The Value of Marketing 25 Marketing Decision Making 25
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Original title: Marketing Management , 15 Ed 870 pages Publisher: PH; Sixth Edition edition (2016) Language: English ISBN-10: 9789332557185 ISBN-13: 978-9332557185 ASIN: 9332557187 Package Dimensions:9.9 x 8 x 1.4 inches File Format: PDF File Size: 20181 kB Description: ***** INTERNATIONAL EDITION PRINTED IN COLOR *****...
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File Type PDF Marketing Management 15 Global Edition Philip Kotler Gbv This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts. The Associated Press ...
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Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to _____. ... 15) The fulfillment management process includes all the activities in _____. A) gathering and acting upon information about the market B) researching, developing, and launching new high-quality offerings quickly ...
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Marketing Management Philip Kotler 2012 This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Winning Global Markets Philip Kotler 2014-08-18 A new marketing paradigm focuses on the concentrated economic power of 600 global ...
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