Marketing management 15th edition kotler and keller test bank

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      17) Making more sales to current customers without changing a firm's products is _____. 17) A) market development B) market penetration C) diversification

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      Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to _____. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Diff: 1

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