Marketing to attract tourists

    • [PDF File] Needs-driven based marketing strategies to attract South African ...

      http://5y1.org/file/11560/needs-driven-based-marketing-strategies-to-attract-south-african.pdf

      identifying appropriate strategies to attract South African travellers to different countries. Travel and tourism businesses will be better informed to effectively plan, develop marketing strategies for these different outbound destinations, and create travel packages that can satisfy the needs of their clients (tourists).

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    • [PDF File] Rwanda’s Innovative Marketing Strategies and Influence on …

      http://5y1.org/file/11560/rwanda-s-innovative-marketing-strategies-and-influence-on.pdf

      global tourists, the country has been rolling out multiple efforts to attract more visitors in the country. RDB is the already existing ones to further grow the tourism sector. We are working on a “Focus and Dominate” strategy that includes aggressive marketing and product diversification. So far, we have kayaking and house boat

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    • [PDF File] Digital-Free Tourism Holiday as a New Approach for Tourism Well …

      http://5y1.org/file/11560/digital-free-tourism-holiday-as-a-new-approach-for-tourism-well.pdf

      2.2. Digital-Free Tourism (DFT) and Tourists’ Locus of Control (LOC) To treat the dark traits associated with using digital technologies at holiday desti-nations (e.g., smartphone addiction and nomophobia, anxiety, and depression), tourism practitioners make practical efforts to attract tourists for digital-free holidays. Digital-free

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    • [PDF File] Exploring the Impact of Travel vlogs on Prospect Tourists: A

      http://5y1.org/file/11560/exploring-the-impact-of-travel-vlogs-on-prospect-tourists-a.pdf

      wealth of online traffic, travel vlogs have huge marketing potential for destinations to attract tourists [2]. However, they are overlooked in the current literature [2]. After COVID-19, social media marketing is expected to play an important role in destination marketing, and travel vlogs are projected to be a great strategy to heighten

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    • [PDF File] Analysing the importance of - Universiti Teknologi MARA

      http://5y1.org/file/11560/analysing-the-importance-of-universiti-teknologi-mara.pdf

      study was to gain an understanding of the effectiveness of marketing campaigns— including marketing collateral and local tour packages—in attracting tourists to visit Malaysia. By employing qualitative content analysis, this study explored the dimensions of marketing tools used to market Malaysia as a gastronomic tourist destination.

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    • [PDF File] Planning for Tourism: Creating a Vibrant Singapore - CLC

      http://5y1.org/file/11560/planning-for-tourism-creating-a-vibrant-singapore-clc.pdf

      Speaking in 1968, even before the development of Changi Airport, Mr Alan Choe noted that “the major infrastructure for promotion of tourism [was] without doubt our airport” because 92% of Singapore’s tourists arrived by air then.67. Planning for Tourism: Creating a Vibrant Singapore Chapter 1. 22 23.

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    • [PDF File] What attracts tourists to a destination? Is it attractions?

      http://5y1.org/file/11560/what-attracts-tourists-to-a-destination-is-it-attractions.pdf

      Destinations need to incorporate right messages in their marketing campaigns that go beyond attractions as visitors mainly come for business followed by leisure other than mere attractions. ... Debates on whether attractions attract tourists or not, are relatively new on the academia platform despite these empirical studies being proposed by ...

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    • [PDF File] Festival and event, tourism - Springer

      http://5y1.org/file/11560/festival-and-event-tourism-springer.pdf

      appeal of events to attract tourists in the off-peak and to foster positive destination images through co-branding (Ritchie and Beliveau 1974). Major events are frequently employed as catalysts for development, such as new infrastructure, and to improve marketing, boost an area’s capacity to host future events, or enhance culture. Events are

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    • [PDF File] Handicraft, tourism Ethnic and Tourist Arts - Springer

      http://5y1.org/file/11560/handicraft-tourism-ethnic-and-tourist-arts-springer.pdf

      Tourists’ notions about authenticity are partly influenced by regional and national marketing campaigns, which promote handicrafts as one aspect of traditional indigenous culture. Makers appeal to these ideas through careful displays of staged authenticity to tourists, such as wearing local costumes, speaking an indigenous lan-

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    • [PDF File] The UAE Tourism Strategy 2031 - Roland Berger

      http://5y1.org/file/11560/the-uae-tourism-strategy-2031-roland-berger.pdf

      27 billion. Further, the strategy is targeting to attract new additional investments of AED 100 billion to the country by 2031. Hence, the strategy will set the Gulf nation on track to creating an attractive and safe environment with a strong focus on sustainability, technology, and cultural exchange.

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    • [PDF File] MUSEUMS AND TOURISM

      http://5y1.org/file/11560/museums-and-tourism.pdf

      Spend by tourists has grown faster than GDP since 2010 – at 3% per annum. UK domestic overnight trips have increased by 9.4% in 2010-2011 and spending increased by 14.5%.38. Tourism expenditure is forecast to continue to grow at an annual real growth rate of 3.0% per annum over the period 2010 to 2020.39.

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    • [PDF File] Food Tourism: An Effective Marketing Tool for Indian Tourism

      http://5y1.org/file/11560/food-tourism-an-effective-marketing-tool-for-indian-tourism.pdf

      More importantly, food has been recognized as an effective promotional and positioning tool of a destination (Hjalager & Richards, 2002). Similarly, with increasing interest in local cuisine, more destinations are focusing on food as their core tourism product. For example, France, Italy, and Thailand have been known for their cuisine.

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    • [PDF File] MARKETING STRATEGIES FOR REVIVAL OF TOURISM IN …

      http://5y1.org/file/11560/marketing-strategies-for-revival-of-tourism-in.pdf

      in the minds of the potential tourists and are formulating marketing strategies to attract the tourists. The objective of this paper is to review the existing status of tourism in Nizamabad district in Telangana state and to suggest the suitable marketing strategies for revival of tourism in the study area. This paper is a result of

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    • [PDF File] Attributes that influence resort attractiveness: a case study of ...

      http://5y1.org/file/11560/attributes-that-influence-resort-attractiveness-a-case-study-of.pdf

      order to attract tourists, such as in the case of the Maldives islands: (Picture credit: Maldives Tourism website, 2016) Climate also plays a decisive role in the selection of resorts and the tourist decision-making process, and becomes a factor in attracting people when tourists decide to buy products (Cheng-Fei et al., 2009).

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    • [PDF File] 2010:016 MASTER'S THESIS Using place branding to attract tourists …

      http://5y1.org/file/11560/2010-016-master-s-thesis-using-place-branding-to-attract-tourists.pdf

      Using place branding to attract tourists and residents to Swedish regions Joel Liljedahl Luleå University of Technology D Master thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:016 - ISSN: 1402-1552 - ISRN: LTU-DUPP--10/016--SE

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    • [PDF File] Unlocking the Untapped Potential of Chittagong Hill Tracts

      http://5y1.org/file/11560/unlocking-the-untapped-potential-of-chittagong-hill-tracts.pdf

      a lack of infrastructure development, and insufficient marketing hamper its potential to attract international tourists. The article examines the actions required to overcome these challenges, highlighting the need of increasing security, investing in tourism infrastructure, and adopting effective marketing initiatives.

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    • [PDF File] DURBAN VISITOR MARKETING REDEFINING TOURISM IN AFRIC A

      http://5y1.org/file/11560/durban-visitor-marketing-redefining-tourism-in-afric-a.pdf

      Marketing & Brand Communication –Stakeholders have noted that recent marketing activities including National roadshows with trade and other Government entities. Imperative that Durban Tourism co-create an events calendar that encapsulates programmes, events and activities of all partners and sister entities for improved co-operative marketing.

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    • [PDF File] MARKETING AND PROMOTION STRATEGIES IN INCREASING …

      http://5y1.org/file/11560/marketing-and-promotion-strategies-in-increasing.pdf

      The Central Statistics Agency (BPS) reported that in January 2021 the number of foreign tourists coming to Indonesia was only 141,300 people. When viewed by country of origin, most foreign tourists visit from Timor Leste, which is 53.2 percent of the total foreign tourists visiting Indonesia.

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    • [PDF File] Tourism Marketing for Cities and Towns - GBV

      http://5y1.org/file/11560/tourism-marketing-for-cities-and-towns-gbv.pdf

      Marketing for Cities ... TO ATTRACT TOURISTS Bonita M. Kolb, Ph.D. Ö Routledge ß % Taylor & Francis Group LONDON AND NEW YORK . TABLE OF CONTENTS Preface xv 1 Tourism to Cities and Towns ... 5 Segmenting and Targeting Potential Tourists The Marketing Process 101 Segmentation and Targeting 102 Defining Terms 103

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    • [PDF File] Applying the 4Ps Marketing Mix in the Vietnam Hospitality

      http://5y1.org/file/11560/applying-the-4ps-marketing-mix-in-the-vietnam-hospitality.pdf

      The thesis aims to use the 4Ps marketing mix of digital marketing to attract lei-sure international tourists to Vietnam, especially from the European market. The thesis will analyse Vietnam's tourism market and then use the 4P marketing mix to generate appropriate solutions. Additionally, the study focuses on under-standing the value of …

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