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[DOC File]Chapter 17: Final Exam Review
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3.2. Main marketing strategy for the mobiExplore UK as a single market. Gideon's marketing management seeks to build on the company's previous experience and strengths and to adapt to its …
promotion vs advertising

[DOC File]Promotional Strategy Review Sheet
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Promotion. Product promotion vs. institutional promotion. Promotional mix: Personal selling. Advertising. Direct marketing. Sales promotion. Public relations. Press release. Push and pull policy. Types of promotion: (sales promotion) Trade promotion…
advertising versus promotion

[DOC File]MARKETING MANAGEMENT STRATEGIES FOR THE SINGLE …
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A marketing channel is _____-The main difference between a dealer and an agent is _ Which is not a logistical function performed by intermediaries. Which is not a type of vertical marketing system. XYZ is an example of forward/backward integration. Ch. 18 . Promotional elements (advertising, personal selling, PR, sales promotion…
promotional techniques in marketing

Difference Between Marketing and Promotion | Compare the Differ…
Promotional mix elements (advertising, public relations/publicity, sales promotion, Direct marketing) Marketing objectives and sales objectives vs communications objectives. Market segmentation. What …
what is marketing and promotion

Marketing vs promotion