New unsought product examples
[PDF File]Summary Chapter 12: SETTING PRODUCT STRATEGY
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Summary Chapter 12: SETTING PRODUCT STRATEGY Kotler, Philip; Keller, Kevin Lane Marketing Management. 13th Edition. New Jersey: Pearson Prentice hall, 2009 First of all it is necessary to situate the subject that will be dealt with throughout this chapter. ... Unsought goods are those the consumers does not know about or does not
[PDF File]Basic principles on product management
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Product Shopping Product Specialty Product Unsought Product. A relatively inexpensive item that merits little shopping effort. A product that requires comparison shopping, because it is usually more expensive and found in fewer stores. A particular item that consumers search extensively for, …
[PDF File]Product Classification - INFLIBNET Centre
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Unsought goods are those the consumer does not know about or does not normally think of buying, such as smoke detectors. The classic examples of known but unsought goods are life insurance, memorial park, gravestones, and encyclopedias. Unsought goods need advertising and personal-selling support.
[PDF File]PRODUCT AND BRAND MANAGEMENT MM-408
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PRODUCT AND BRAND MANAGEMENT MM-408 CONTENTS No. Description Author Vetter Page 1. Product Planning and Management S.S. ... 2. Product Life-cycle and Marketing Strategies S.S. Kundu Dr. M.R.P. Singh 3. New Product Development Idea Generation, Screening, Concept Development and Testing Dr. Atul ... well as the product. itself. Examples include ...
[PDF File]DEVELOPING NEW PRODUCTS AND SERVICES
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PP11-MM The New Product Process The new product process is the sequence of activities a firm uses to identify business opportunities and convert them to a saleable good or service. This sequence starts with new-product strategy development, which involves defining the role for a new product in terms of the firm’s overall corporate objectives.
[PDF File]8. THE PRODUCT FOR SALES II 8.1 CLASSIFICATIONS OF ...
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THE PRODUCT FOR SALES II 8.1 CLASSIFICATIONS OF PRODUCTS: Product classifications help marketers focus their efforts using consumers’ buying behavior. Classifying products into meaningful categories helps marketers decide which strategies and methods will help promote a business’s product or service. Many types of classification exist.
[PDF File]Product Strategy - Pennsylvania State University
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•Product development (new product, old market) •Product positioning: consumers’ perceptions of a product’s attributes, uses, quality, and advantages and disadvantages in relation to those of competing brands –very important –Firms must avoid cannibalization: introducing a new product that adversely affects sales of existing products.
[PDF File]A Recommender for Targeted Advertisement of Unsought ...
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A Recommender for Targeted Advertisement of Unsought Products in E-Commerce Koung-Lung Lin1,2 Jane Yung-jen Hsu2 Han-Shen Huang1 Chun-Nan Hsu1 1Institute of Information Science, Academia Sinica Taipei, Taiwan 105 2Department of Computer Science and Information Engineering National Taiwan University, Taipei, Taiwan 106 lkl@iis.sinica.edu.tw yjhsu@csie.ntu.edu.tw …
[PDF File]Product and Services Strategy
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launch new brands and gain acceptance by distributors and consumers. 24 Brand Strategy Line Extension Existing brand names extended to new forms, sizes, and flavors of an existing product category. Brand Extension Existing brand names extended to new or modified product categories. Multibrands New brand names introduced in the same product ...
[PDF File]Ch-8 Managing Products, Product Lines, Brands, Packaging
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Managing Product, Product Lines, Brands, Packaging - 1 - Chapter:- 8. ... Unsought Goods. • Industrial goods. ... • New low end product may cannibalize current product to some extent but this is preferable than move out of competition. Upward Stretch: ...
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