Old commercial jingles and slogans
[DOC File]COCA-COLA
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Advertising Through the years, jingles and slogans have set the pace for Coca-Cola advertising. One of the world's most famous advertising slogans, "The Pause That Refreshes," first appeared in The Saturday Evening Post in 1929. It was supported by "It's the Refreshing Thing to do" in 1936 and 1944's "Global High Sign."
[DOC File]COPYWRITING PART 1
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The copywriter is responsible not just for writing slogans or taglines, but to ideate and write for a host of things including: Scripts & jingles for radio spots & TVCs (Television commercials) Short, creative copy, including Headline, sub-headline, body copy and captions for Print Ads, Hoardings, posters, etc.
[DOC File]INTERACTIVE MARKETING: The Future & Present
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(American Marketing Association & NTC Books: 1995) ISBN 0-8442-3426-5. CHAPTER 9. And Now a Word From Our Consumer The Impact of Interactive Communication on …
[DOC File]SUPPLEMENT/ANCILLARY TITLE
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The encoding of a television commercial involves the use of visual images, sound, motion, color, and words, which provide advertisers with the opportunity to develop very creative messages. The encoding of a radio commercial is limited to the use of sound, which usually comes in the form of words read by an announcer and/or music.
[DOC File]www.appstate.edu
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Commercial jingles / slogans. See uploaded files . 1. All media are constructions. ... New jingles break the monotony of the old and create numerous subconscious references to a product. The Intel jingle sounds fresher because it has synthesized sounds and different interval choices. ... Yes, jingles have become shorter and are created to be ...
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