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[PDF File]Customer Relationship Management
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Customer Relationship Management CRM is concerned with creation, development and enhancement of individualized customer relations with carefully targeted customers and customer groups resulting in maximizing total customer life time value Types of CRM 1. Operational CRM 2. Analytical CRM 3. Collaborative CRM OPERATIONAL CRM

[PDF File]Analitikus CRM bevezetes
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CRM Architecture & Analytics Analytical vs Transactional 24% 35% 40% 0% 10% 20% 30% 40% Mostly Transactional Even Split Mostly ... Operational CRM Oracle Siebel. Oracle vs Siebel Challengers Leaders Completeness Of Vision Niche Visionary Ability To Execute Oracle Analytical CRM Siebel source :

[PDF File]Achieving Operational Excellence and Customer Intimacy ...
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Chapter 8 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications ... Chapter 8 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Whirlpool Fixes Its Supply Chain ... Operational and Analytical CRM.

[PDF File]st - Tutorials Point
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Operational CRM Based on customer-oriented processes such as selling, marketing, and customer service. Analytical CRM Based on the intelligent mining of the customer data and using it tactically for future strategies. Collaborative CRM Based on application of technology across organization boundaries with

[PDF File]Analytical CRM .id
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Analytical vs. Operational CRM Analytical CRM is the only means by which a company can maintain a progressive relationship with a customer across that customer’s relationship with the company This means –Being able to track a range of customer actions and events over times –Using data from operational CRM systems and

[PDF File]155 Feb 04 whtpaper - Find CRM resources at CRMXchange ...
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Operational CRM is the transactional focus upon customer management to drive operational efficiency. Analytical CRM is the creation, and use, of customer intelligence to drive differentiated treatment. As you can see in the figure below from Gartner, Analytical CRM is a long-term enterprise strategy that drives significant returns to the ...

Operational crm vs analytical crm