Operational vs analytical crm
[DOC File]IM 340 - Western Illinois University
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CRM is defined as the overall process of building and maintaining profitable customer relationships by delivering value and satisfaction to the customer. Focusing on process, strategy and technology, this course leads students from understanding the fundamentals of CRM through the implementation of CRM …
Operational Vs. Analytical CRM | Bizfluent
Operational and Analytical CRM. It’s important to understand the difference between the operational and analytical aspects of CRM systems. Operational CRM includes everything a company should …
[DOC File]CALIFORNIA STATE POLYTECHNIC UNIVERSITY
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2. Analytical CRM – analyze customer Behavior and Perceptions (Important!); Back-Office System – provides analysis to manage other customer-related activities. 3. Collaborative CRM – …
[DOC File]Syllabus - Stevens Institute of Technology
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Customer Relationship Management (CRM) software. Operational CRM. Analytical CRM. Sales Force Automation (SFA) Cross-selling. Churn rate. Customer lifetime value (CLTV) Chapter 10. Price …
[DOC File]Management Information Systems 12e - Furman University
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*Chapter 12: CRM . Definition; purpose. Types of CRM. Operational CRM: customer facing vs customer touching applications; types of customer touching applications. Analytical CRM: what they do …
[DOC File]management information systems
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Analytical vs. Operational Reporting. SCM. CRM. ERP. Project #4 (suggested) 10 IT Project Management. Models for Project Life Cycles. Triple Constraint. Why Projects Fail. Outsourcing X. …
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