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[DOC File]Proposal of a marketing strategy
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Most authors in marketing (e.g. Kotler in Principles of Marketing, Grant in Contemporary Strategy Analysis) offer a definition not much different from the one formed by Mintzberg, Quinn and Ghoshal: „A strategy is a pattern or plan that integrates an organization's major goals, policies and action sequences into a cohesive whole.“
philip kotler marketing pdf

[DOC File]Chapter 2
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Every marketing plan must include the company mission, analysis of strengths, weaknesses, opportunities, and threats and state the marketing and financial objectives for the plan period. Sonic is a start-up company that will soon introduce a new multi-function personal digital assistant (PDA) to compete with established products made by Palm ...
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[DOC File]What is Marketing
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Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’ Philip Kotler in Principles of Marketing devised a very interesting concept of benefit building with a product. Kotler suggested that a product should be viewed in three levels.
philip kotler marketing management

[DOC File]MKTG 504: LEVERAGED MARKETING MANAGEMENT
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Kotler, Philip (2002) Marketing Management 12th ed. Prentice Hall. YOU CAN ORDER ONLINE AND WILL HAVE TO PAY A SHIPPING CHARGE. GOOD LUCK WITH YOUR CHOICE! Here’s a search done on January 1, 2008 for the 12th edition. Marketing Management (12th Edition) (Marketing Management) Philip Kotler, Kevin Lane Keller ISBN: 0131457578
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[DOC File]Fundamentals Of Marketing
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current marketing issues. Course Requirements: Mid-Term Exam and/or Marketing Plan (50% of grade) Final Exam (50% of grade) Course Textbook. Marketing Management. Philip Kotler. Millenium Edition. Course Outline. Introduction. Brief overview of the history of marketing as it developed into a business. science; a review of the key points in ...
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Philip kotler marketing plan