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1.4.3 The marketing mix
are distributed over a mix of marketing tools (Table 2). Results and Discussions Marketing mix in e-commerce. Product The essence of the "product" element in e-commerce corresponds partly to the essence of the traditional element concept. By creating additional opportunities for the development of electronic distribution channels, the virtual
product in marketing mix pdf

[PDF File]Marketing Notes - National Institute of Open Schooling
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include an appropriate product range, design, warranties, or a brand name. Customer research is a key element in building an effective marketing mix. Your knowledge of your target market and your competitors will allow you to offer a product that will appeal to customers and avoid costly mistakes.
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[PDF File]The Marketing Mix and 4 Ps
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The product is the key element of any marketing mix. 2.1.1 Product Life Cycle It denotes the different stages through which the sale of any product changes in a time period. There are four stages- introduction stage, growth stage, and maturity and decline stage. A product is introduced in the
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[PDF File]Marketing’s Four P’s: First Steps for New Entrepreneurs EC-730
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Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics Mohammed Rafiq and Pervaiz K. Ahmed The 7Ps framework has …
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Marketing Mix - Meaning and its Elements
CHAPTER 1 Introduction: Pricing as an Element of the Marketing Mix 3 WHAT IS A PRICE? From this understanding of the commercial exchange, we are now able to give a formal definition of a price: that which is given in return for a product in a commercial
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[PDF File]INVESTIGATING THE IMPACT OF MARKETING MIX ELEMENTS …
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2. THE CONCEPT OF MARKETING MIX Marketing mix means the product, distribution, promotion and pricing strategies to produce and carry out exchanges and achieve the target markets. "Marketing mix - interrelated actions and solutions to meet consumer needs …
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[PDF File]Introduction: Pricing as an Element of the Marketing Mix
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Marketing Mix – the elements In order to successfully sell the product to the customer a business will need In order to use marketing. The elements that make up this marketing mix are often known as the 4Ps and are summarised in the table below: Marketing element Description Product The good or service that the customer obtains
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[PDF File]MARKETING MIX THEORETICAL ASPECTS
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The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistake. Understanding the Tool . The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In …
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Marketing Mix of 4P’S for Competitive Advantage
element in the marketing mix. Fixing the price of the product is a tricky job. Many factors like demand for a product, cost involved, consumer ’s ability to pay , prices char ged by competitors for similar products, government restrictions etc. have to be kept in mind while fixing the price.
product in marketing mix pdf

[PDF File]Marketing Mix for E-commerce
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marketing mix is the set of marketing tools a firm utilizes to pursue its marketing objectives in the target market (Borden, 1984). When a store markets its products, it needs to create a successful mix of the right product, sold at the right price, in the right place and using …
what is marketing mix pdf

Product element of marketing mix