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[DOC File]Chapter 9—Product Concepts
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77. A product system is a group of diverse but related items that function in a compatible manner and includes the product mix and product assortment. Answer: False Page: 381 Level of difficulty: Medium. 78. The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business.
importance of product mix

[DOC File]Chapter 7--Joint Product and By-Product Costing
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The marketing mix is central to this equation because benefits are a combination of the product, promotion, and distribution components of the mix. Value to the customer can be increased in two ways – 1. an improved bundle of benefits or 2. a lower price (or both).
advantages of marketing mix

[DOC File]Marketing Strategy: Key Concepts 4 - Monfort College of ...
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If management cannot change the product mix or the product mix is determined by customer demand, cost allocation is useless for output decisions because the entire package has to be produced. B. Further Processing Decisions. 1. In making decisions on whether to sell a joint product at split-off or to process it further, only the costs and ...
the definition of product mix

Product Range vs. Product Mix | Small Business
Product Item Product Width Deep Mix Shallow Mix Part 2: Use Lap 3 Mix and Match to complete the following table. Term Advantages Disadvantages Expansion Contraction Alteration Trading Up Trading Down Title: MKT 3 Author: Teacher Last modified by: WSFCS Workstation Created Date: 1/16/2014 8:56:00 PM ...
what is product mix

[DOC File]CHAPTER ONE - Sacramento State
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a. marketing mix b. product line c. product mix d. product equity e. mix consistency ANS: B. A product line is a group of closely related products. PTS: 1 REF: 131 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product. 33.
benefits of marketing mix

[DOC File]Global Marketing, 6e (Keegan/Green)
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What are the advantages of test marketing? 14. What are the characteristics of adopter categories? 15. What is a product mix? 16. What is cannibalization? 17. What are the stages of the product life cycle (PLC)? 18. What are the various ways that the marketing mix is used at various stages of the PLC ? 19.
product mix and individual products

[DOC File]MKT 3 - Winston-Salem/Forsyth County Schools
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If an organization is marketing more than one product, it has a product mix. Product item--a single product . Product line--all items of the same type . Product mix--total group of products that an organization markets . Depth measures the # of products that are offered within each product line.
product mix example

[DOC File]CHAPTER 1
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Product mix depth, width (breadth), product line. Product Positioning. Developing an image in relation to competitive products. - Position relative to a competitor - Position relative to a product class or attribute - Position relative to a price & quality. Line Extensions. Trading up and trading down. Product Life Cycle
benefits of product mix

[DOC File]Marketing Management - 12th Edition - Kotler/Keller
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4 Marketing Models for Product Strategy 14. 4.1 New Product Diffusion Models 14. 4.2 Conjoint Analysis 15. 5 Conceptual Marketing Frameworks 18. 5.1 The Four P’s of the Marketing Mix 18. 5.2 Market-Oriented Strategic Planning 18. 5.3 Market Segmentation, Targeting, and Positioning 20. 5.4 Analyzing Industries and Competitors 22
importance of product mix

[DOC File]Generic Strategy: Types of Competitive Advantage
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(2) Product differentiation is the barrier that depends on the extent of a product's perceived uniqueness. Differentiation can be achieved as a result of unique product attributes or effective marketing communications, or both. (3) Capital requirement is another barrier. This may include fixed as well as the working capital.
advantages of marketing mix

Product mix advantages