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[PDF File]Customer Relationship Management (CRM): A Technology ...
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Customer Relationship Management (CRM) is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order . to maximize customer value, corporate profitability and thus shareholders’ value. Managing relationship with the customers has been of importance since last many
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[PDF File]CHAPTER – 1 CUSTOMER RELATIONSHIP MANAGEMENT: AN …
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Relationship Management with the three focal points – Customer Perceived Value, Customer Satisfaction and Customer Loyalty – has become key success factor in achieving sustained customer patronage and profitability to the firm. Customer Relationship Management (CRM) is …
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[PDF File]Customer Relationship Management
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Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of CRM as a system to capture information about your customers. However, that is only part of the picture. CRM is also about what you do with that information to better meet the needs of your
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[PDF File]Customer Relationship Management - Kenyatta University
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Customer Relationship Management 5 2. Field concerns and data collection Customer Data Integration (CDI) enables an organization to accrue knowledge about the customer, a necessary antecedent for an effective CRM strategy. CDI allows for the creation of a consolidated view of the customer from multiple customer data stores.
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[PDF File]Customer Relationship Management (CRM) System
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and assistance. The project also helps me to understand more about the Customer Relationship Management (CRM) system. I would like to think my family for their support and encouragement as well as love that helped me gets through UTAR. This project would not have been possible without them.
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[PDF File]Customer Relationship Management
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CUSTOMER RELATIONSHIP MANAGEMENT This booklet is designed to help small and medium business . owners understand the basics of customer relationship management (CRM) and, more specifically, how the Internet can help you implement CRM in your business. If you want to understand how to better meet your clients’ needs, this booklet is for you.
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Project management customer relationship