Promotional mix tool
[DOC File]Chapter 01 An Introduction to Integrated Marketing ...
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C. persuasive marketing mix. D. the promotional mix. E. public relations. The basic tools used to accomplish an organization's communication objectives are often referred to as the promotional mix. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 01-04 To introduce the various elements of the promotional mix and consider ...
[DOCX File]MCE 13.1310 MERC 1 – Promotion - Marketing Education ...
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This instructional module contains student booklets and teaching guides with comprehensive lesson plans/teaching guides. This instructional module contains www site Promotion, Planning Your Web Site, Email as a Marketing Tool, Selecting Advertising Media, Ad-quipping Your Business, Promotion, and Promotional Mix.
[DOCX File]Target Market - G-W Learning
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Promotional decisions include decisions about which elements of the promotional mix will be used and how they will work together to create integrated marketing communications (IMC). Write strategies for each part of the promotional mix: advertising, public relations, sales promotions, and personal selling. This may also be called a promotional ...
[DOC File]WHAT IS MANAGEMENT
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The combination of promotional tools, or its PROMOTIONAL MIX, includes advertising, personal selling, public relations, and sales promotion. 2. INTEGRATED MARKETING COMMUNICATION (IMC) combines all the promotional tools into one comprehensive and unified promotional strategy. ... E. SALES PROMOTION is the promotional tool that stimulates ...
[DOC File]FASHION MARKETING
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0401.2.2 Explain the concept of the promotional mix. 0401.2.3 Develop a promotional plan. 0401.2.4 Evaluate ethical standards of various promotional media. 0401.2.5 Distinguish between advertising, publicity, sales promotion and visual merchandising. Standard 3: Advertising as a Promotional Tool (0401.S.3) Explore Advertising as a Promotional Tool.
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The Promotion mix. The promotion mix consists of the blend of promotional tools that are considered appropriate for a specific marketing campaign. These tools represent the deployment of deliberate and intentional methods calculated to bring about a favourable response in the customer’s behaviour.
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