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[DOC File]Vita - University of Florida
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The effects of accountability on advertising creativity. Paper presented at the meeting of the American Psychological Association, Kansas City, MO. Weigold, M. F. & Sheer, V. (April, 1993).
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[DOC File]Visual Modeling of Advertising on WWW Using Multi-Agent …
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The other is that advertising effectiveness sometimes can only be evaluated at psychological layer and there can be no explicit effects on the decision and behaviour of the consumers. In order to represent psychology-layer effects, psychological …
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[DOCX File]An exploration of the psychological effects that aid work ...
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An exploration of the psychological effects that aid work puts on delegates, with an ensuing discussion of recent strategies to reduce these stressors. ... re-advertising a vacancy, and the transportation of new staff (Hartl, 1998). There will also be the additional costs to the agency’s reputation both as an employer and as a user of donor ...
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[DOCX File]journals.sagepub.com
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May 03, 2020 · Yang, Xiaojing (2006), “The Impact of Perceived Advertising Creativity on Ad Processing and Response,” doctoral dissertation, Indiana University, US. Yang, Xiaojing, and Robert E. Smith (2009), “Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity,” Marketing Science, 28 (5), 935–49.
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[DOC File]Effects of Advertising Exposure on Materialism and Self ...
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Interestingly, the effects of ad exposure disappear when consumers imagine themselves owning the products. Such outcome-focused thoughts, as opposed to process-focus thoughts, may draw consumers’ attention away from actions needed to be taken in order to obtain the product (Escalas and Luce 2004), e.g., being able to buy it.
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[DOC File]The effectiveness of advertising: a literature review
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Measuring the effects of advertising is very important, given the amount of investments needed for advertising. While it is not possible to obtain a global measure of the advertising effectiveness, we should seek to develop and apply methods and measures for a partial verification of results. ... psychological; socio-psychological. Sociological ...
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Psychological effects of advertising