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[DOCX File]Home - The Kenton County School District
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CEREAL BOX PROJECT. Students will do the following: Define marketing, identify and describe the 4 P’s of marketing. Conduct market research . Create a new cold cereal. Develop a slogan, logo, brand name, and company name for the cereal. Use the AIDA formula. Create the front and back of a cereal box (Desktop Publishing)
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[DOC File]TSW
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The name should be easy to remember and represent the type of products or people that are the company- such as Quaker, General Mills, Kellogg, Post, etc. Product or Cereal Name: This should be easy to remember, represent the kind of cereal you are producing, and appeal to your target market. Celebrity, Fictional Character, or Made-up Character
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[DOC File]Chapter 01 An Introduction to Integrated Marketing ...
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35. (p. 16) The brand identity for Quaker Oats would include: A. consumer perception that the cereal is nutritious B. the Quaker gentleman who appears on the box and in the Quaker ads C. the round shape of the oatmeal package D. the taste of the cooked oatmeal E. …
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[DOC File]Yourhomeworksolutions
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The ready-to-eat breakfast cereal industry got its start in 1894, when Dr. John Kellogg and his brother W.K. Kellogg invented wheat cereal flakes in an attempt to make whole grains appealing to the vegetarian clients of the Seventh-Day Adventist sanitarium Dr. Kellogg ran in Battle Creek, Michigan. 3 W.K. went on to invent the corn flake and to ...
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[DOC File]Chapter 15: Advertising, Sales Promotion, and Public Relations
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In its "Treasure Hunt" promotion, for example, Quaker Oats inserted $5 million worth of gold and silver coins in Ken-L Ration dog food packages. In another premium promotion, Cutty Sark offered a brass tray with the purchase of one bottle of its scotch and a …
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[DOCX File]BrainMass - 24/7 Academic Help
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Planners must consider the packaging of other brands in the same product category. For example, dry cereal usually comes in tall rectangular boxes. Quaker, however, offers a line of “Quaker Bagged Cereals” packaged in re-closable plastic bags and priced in stores at 25 to 35 percent less than well-known brands packaged in fancy boxes.
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[DOCX File]Cereal Box Project - Council Rock School District
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The name should be easy to remember and represent the type of products or people that are the company- such as Quaker, General Mills, Kelloggs, Post, etc. Product or Cereal Name: This should be easy to remember, represent the kind of cereal you are producing, and appeal to …
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[DOC File]Independent Consultant's Library of Party Games
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You will need to bring a plastic bag, preferably a large clear one. Then, award points as follows: Brought 10 sheets or less - 10 pts. Brought a 4-pack - 50 pts Brought more than 10 sheets, but not a roll - 20 pts. Brought a roll - 30 pts. Individually wrapped roll - 25 pts. Bought on sale w/coupon - 20 pts 1 ply - 15 pts. 2 ply - 30 pts.
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Quaker cereal coupon