Relationship marketing strategies ppt
[DOC File]WHAT IS MANAGEMENT
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RELATIONSHIP MARKETING is a marketing strategy with the goal of keeping individual customers over time by offering them new products that exactly meet their requirements. ... marketing strategies are different. 3. Several factors make business-to-business marketing different. ... PPT …
[DOC File]Generic Strategy: Types of Competitive Advantage
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Marketing strategies. Market segmentation. Investment decisions. Sales forecasting. Capacity planning. Distribution planning. Conjoint analysis is a widespread, time-proven strategic tool. To ensure …
[DOC File]Marketing Strategy: Key Concepts 4
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Relationship Marketing, process of attracting and retaining customers. Add financial benefits, social benefits and structural ties. ... Marketing Strategies for a Service Firm An acceptance and drive towards interactive marketing initiative in the pursuit of both responsiveness and the ability to adapt. Interactive marketing …
[DOC File]Chapter 1
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Strategic E-Marketing and Performance Metrics. Learning Objectives (PPT 2-2) Strategic Planning The managerial process of developing and maintaining a viable fit between the organization’s objectives, …
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