Research paper on marketing
Faculty of Science and Technology, Meiji University ...
use of deception in either academic or commercial marketing research (Kimmel 2001). Accordingly, in the next section, we examine how deception is addressed in psychological research as a basis for identifying when it might be justifiable in commercial marketing research …
Marketing Research Papers | How to write Marketing ...
1) The main purpose of this paper is to recognize the usefulness of digital marketing in the competitive market. 2) To study the impact of digital marketing on consumers purchase. 3. Methodology Applied Primary Data: The research is done through observation and collection of data through questionnaires.
[PDF File]CONSUMER BEHAVIOUR TOWARDS E-MARKETING: A STUDY …
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1Faculty of Science and Technology, Meiji University 2Faculty of Management & Defense Study, National Defense University of Malaysia ABSTRACT Purpose – This paper takes a cautionary stance to the impact of marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
[PDF File]Green Marketing: A Study of Consumers’ Buying Behavior in ...
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literature, and in doing so hopes to spur new, relevant research. This review is based on articles published in between January 2013 and September 2015 in the four leading consumer research journals: Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Journal of Marketing (JM), and Journal of Marketing Research (JMR).
[PDF File]Impact of Marketing Strategy on Business Performance A ...
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Research on the effect of consumer behaviour towards e-marketing is a descriptive research. Here population represents residents of JAIPUR (Rajasthan, India) city. Sample selected comprises of business professionals, students & other educated people of urban area only. Study undertaken use stratified sampling i.e. population is
[PDF File]THE ROLE OF DIGITAL AND SOCIAL MEDIA MARKETING IN …
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The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions ABSTRACT The cost efficiency and diversity of digital channels facilitate marketers’ frequent and interactive communication with their customers. Digital channels like the Internet, email,
[PDF File]A Study on Digital Marketing and its Impact
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CHAPTER 4 MARKETING RESEARCH Objectives: After completing this chapter, student should be able to understand: 1. The role of marketing research 2. The need of marketing research 3. Management uses of marketing research 4. Marketing research process 5. Sources of information 6. Planning primary data collection 7. Status of marketing research
[PDF File]ETHICS IN MARKETING RESEARCH AND THE DECEPTION OF
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This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm …
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