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[DOCX File]Chapter 17 Notes – Promotional Concepts and Strategies
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Sales promotion: use of short-term incentives or interest-building marketing activities to stimulate traffic and encourage the buying of a product or service (increase sales). Business to Business: Slotting …
sales promotion marketing mix

[DOC File]Chapter 20—Managing Advertising, Sales Promotion, Public ...
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sales Promotion and Direct Marketing _____4. Face to face, or two-way communication with customer or . potential customer _____5. Activities and advertising that creates a positive image of a . company or product; often explains main features/benefits of. a product or service _____6. Promotion …
sales promotion tactics

Sales promotion - Wikipedia
Sales Promotion – Sales Promotion is an activity or material that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons, or consumers. Direct Marketing – Direct Marketing
sales promotion examples

[DOCX File]Marketing I- PreTest: Promoting Products and Services
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Direct Marketing. 4. Sales Promotion. 5. _____ _____ - sales reps generate and maintain direct contact with prospects and customers (usually most _____ form of promotion) Advertising - form of _____promotion in which companies pay to promote ideas, goods, or services. Direct Marketing - type of promotion …
sales promotion marketing definition

[DOC File]Sales Promotion Letters - Sample Letters Word
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Advertising, sales promotion, public relations, and direct marketing—both online and off—are among the most visible outcomes of any marketing plan. Marketers plan these programs with special care because of the support they provide for the product, pricing, and distribution strategies described in the marketing …
what is sales promotions

[DOC File]Promotion:
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A sales promotion letter is a marketing letter the object of which is to elicit a positive response from the reader toward the product or service which is being offered. Promotion letters are mailed both to private individuals and associations, clubs, professional bodies. Main points to consider when planning a marketing …
sales promotion activities

Sales promotion marketing