Scholarly articles on marketing
Marketing Mix of 4P’S for Competitive Advantage
The Marketing mix by 4P’s is a conjuration and it can only be implemented by marketing managers. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. The customer is king thus it is mandatory to employ excellent marketing mix by marketing manager is essential as these key elements will
[PDF File]Effectiveness of Digital Marketing in the Challenging Age ...
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Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study Afrina Yasmin, Sadia Tasneem, Kaniz Fatema Department of Business Administration, Northern University Bangladesh Department of Business Administration, Asian University of Bangladesh Corresponding author (e-mail): afrinadu6@yahoo.com
[PDF File]The effect of marketing mix in attracting customers: Case ...
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Marketing structure and demand for products and services is estimated to predict the spread. Ranjbariyan 1378 Satisfy human needs and to define the process was considered with the market. On the other hand, the buyer and seller in a market where it is located. Hosseini 1379
The basis of market segmentation: a critical review of ...
will show a path for future research in the area of market segmentation, which is the heart of marketing now a day. Keywords: Market segmentation, basis of segmentation, marketing 1. Introduction Today where the world is being recognized as global village marketing has become vital ingredient for every business success.
[PDF File]The Importance of Market Research in Implementing ...
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role of marketing research and its importance in taking the decisions, also we will not forget that this study gave the needed and how we can apply market research on our business. Keywords: market research, marketing program, market challenge 1.0 Introduction Marketing is a restless, changing, and dynamic business activity.
[PDF File]MARKETING MIX THEORETICAL ASPECTS - Granthaalayah
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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. ...
[PDF File]Corporate social responsibility and marketing: An ...
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CSR in the Marketing Literature Within the marketing literature, much fragmentation can be observed in terms of the unit of analysis considered and the dimensions of social responsibility investigated. When marketing scholars started expressing concern for corporate social responsibilities in …
[PDF File]The Role Of Service Marketing Mix And Its Impact On ...
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The Role Of Service Marketing Mix And Its Impact On Marketing Audit In Engineering And Technical Service Corporations . By Mehrdad Alipour, Elham Darabi . Islamic Azad University, Zanjan, Iran. Abstracts - Nowadays, the service dynamic environment is considered as a main point in effective marketing.
[PDF File]Importance of Strategic Social Media Marketing
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Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), 28-35. 30 from other people’s experiences with a certain marketing offering. Felix et al. (2017) proposed a new definition of social media marketing, based on their comprehensive study aimed at providing a holistic framework for
Social Media as a Marketing Tool: A Literature Review
within social media marketing research and points out the need for future studies to explore the benefits gained by marketing on social networking sites, especially for small retailers. Defining Social Media To consider social media as a marketing tool a retailer must understand every aspect of it.
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