Sell levi jeans used
[DOC File]Competition in the Textile-Apparel-Retail Channel
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Within a few months of launch, Levi declared exclusive rights to sell Dockers and Levi on-line, thereby prohibiting other on-line retailers from selling Levi and Dockers brands. In June 1999, Levi discontinued online advertising for its web site, and shifted money into traditional media in order to drive traffic to the site.
[DOC File]How success can bring devastation
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Levi didn’t actually have any clothes it could sell at Wal-Mart. Everything was too expensive. It had to develop a fresh line for mass retailers: the Levi Strauss Signature brand, featuring Levi Strauss’s name on the back of the jeans. Two months after the launch, Levi basked in the honeymoon glow.
[DOC File]What Went Wrong With Levi's Web Strategy
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On October 29, Levi Strauss announced that after Christmas it will sell its products online exclusively through the web sites of its retailers, including J.C. Penney and Macy's. The decision represents a dramatic reversal of Levi's web strategy. Previously, Levi's had allowed its products to be sold only on its own web sites.
[DOCX File]Chapter 1 - An Introduction to Marketing
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Levi Strauss has developed the Naturals line of jeans that do not use any chemical dyes to colour the pants. Consumers like the look of the jeans, and Levi’s use of all-natural dyes is good for the environment. The production of the Naturals line would be …
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