Specialty products and unsought products

    • [PDF File]Chapter Eight - جامعة الملك سعود

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      Specialty products are consumer products and services with unique characteristics or brand ... Unsought products are consumer products that the consumer does not know about or knows about but does not normally think of buying •Life insurance •Funeral services •Blood donations

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    • [PDF File]MARKETING MANAGEMENT MCQ Product mix Costs

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      company‟s specific products and facilities. brands convenience products specialty products unsought products 48. Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna even though the Kroger tuna costs Rs.0.15 less per can. This is known as brand _____. extension equity specialty service 49.

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    • [PDF File]product specialty product unsought product product item

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      specialty product unsought product product item product line product mix Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 ... thereof that identifies a seller’s products and differentiates them from competitors’ products. That part of a brand that can be spoken, including letters, words, and numbers.

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    • [PDF File]When we finish this lecture you should CHAPTER NINE ...

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      Shopping Products Heterogeneous Shopping Products Shopping Products Specialty Products Convenience Products Impulse Products Emergency Products Staples New Unsought Products Regular Unsought Products Unsought Products Consumer Product Classes One Product May Be Seen Several Ways Jack White wanted to purchase a new dress shirt. He went

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    • Consumer Buying Behaviour; A Factor of Compulsive Buying ...

      namely convenience products, shopping products, and specialty products. Unsought products have not been used for research purpose because of its very nature. Operational definitions of the variables have been given below under the heading of theoretical background. 2. Theoratical Backround . 2.1. …

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    • [PDF File]Chapter Products and Services - Edu @ Thinus

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      products Shopping products Specialty products Unsought products Marketing considerations Price Relatively inexpensive Fairly expensive Usually very expensive Varies depending on product, but usually inexpensive Seller’s image Unimportant Very important Important Relatively important Length of distribution channel

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    • [PDF File]Basic principles on product management

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      Types of consumer products. Convenience Product Shopping Product Specialty Product Unsought Product. A relatively inexpensive item that merits little shopping effort. A product that requires comparison shopping, because it is usually more expensive and found in fewer stores. A particular item that consumers search

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    • [PDF File]Products, Services, and Brands: Building Customer Value

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      Industrial products Supplies and services Supplies are the convenience products of the industrial field because they are usually purchased with a minimum of effort or comparison.

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    • [PDF File]MKTG 2018 10

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      Types of Consumer Products Unsought Products Specialty Products Shopping Products Convenience Products Consumer Products Business Products Products. LO2 Types of Consumer Products Market Development Diversification Increase market share among existing customers Attract new customers to existing products

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    • [PDF File]8. THE PRODUCT FOR SALES II 8.1 CLASSIFICATIONS OF ...

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      convenience goods, shopping goods, specialty products or unsought goods. Although these classifications are named as types of products, focusing on how your customers buy these goods is equally important as you classify products and develop your marketing campaigns. In marketing, a product is anything that can be offered to a market that might

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