Strategy vs objectives vs tactics
[DOCX File]COURSE STRATEGY GUIDE - University of Phoenix
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COURSE STRATEGY GUIDE. MHA/506 – Ethical Marketing: The New Health Care Economics ... Six marketing tactics. Product—key functional characteristics and channels of health care products and services being offered. ... Objectives (customer, collaborative, internal organizational, competitive) Tactic. Product, service, and brand.
[DOC File]Generic Strategy: Types of Competitive Advantage
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Conceptual Strategy Frameworks: How Competitive Advantage is Created. Frameworks vs. Models. We distinguish here between strategy frameworks and strategy models. Strategy models have been used in theory building in economics to understand industrial organization. However, the models are difficult to apply to specific company situations.
[DOC File]Chapter 8 E-marketing - Pearson Education
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Objectives – where do we want to be? Online revenue contribution, complementary vs replacement. Strategy – how do we get there? Market and product positioning. Tactics – how exactly do we get there? 6Ps, in particular promotion and place. Action – what is our plan? Project planning and resourcing.
[DOC File]Chapter 04 Negotiation: Strategy and Planning
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58. What is the dominant force for success in negotiation? A. A distributive vs. integrative strategy B. The planning that takes place prior to the dialogue C. The discussions that precede planning sessions D. The tactics selected in support of strategic goals E. All of the above 59.
[DOC File]Strategy Formulation
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It is important to consider diversification vs. concentration while working on portfolio strategy, i.e., how broad or narrow should be the scope of the company. It is not always desirable to have a broad scope. Single-business strategies can be very successful (e.g., early strategies of McDonald's, Coca-Cola, and BIC Pen).
[DOC File]CHAPTER ONE
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Strategies/tactics. How do we know whether we got to where we want to go? Assessment or evaluation. KISS - keep it simple stupid. What is the difference between a strategy and a tactic? Strategy is a broad plan of action. Tactics - the way a strategy is implemented. What is the process of strategic marketing planning? Situation analysis. Set ...
[DOC File]Marketing Strategy: Key Concepts 4
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channel objectives and constraints (based on product characteristics, intermediaries, environment and competitors channels) buyer behavior (consumer and channel) buyer demographics . identify channel alternatives (exclusive (BMW) vs. selective (clothes lines) vs. intensive (orange juice)) competitors' channels . channel terms and responsibilities
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