Sustainable competitive advantage in business
[DOC File]Business Strategy for Environmental Sustainability
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Creating a Competitive Advantage Using Competitive Intelligence. Richard Teerlink is CEO of one of the most storied brands in the history of business—Harley-Davidson. Customer research drives Harley’s strategy. Harley’s customers aren’t merely buyers of its bikes; they feel like part of the company.
50 Sustainable Competitive Advantages: Examples & Sources
2Centre for Business Performance, University of Cranfield, UK. Abstract. In the context of business processes, it is argued that whilst the operate-processes create competitive advantage, it is the manage-processes, which ensure that competitive advantage is sustained.
[DOC File]Performance Indicators for Sustainable Competitive Advantage
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Unlike a sustainable competitive advantage, a cost competitive advantage: ... Business mission statements that are stated too narrowly suffer from marketing myopia—defining a business in terms of goods and services rather than in terms of the benefits customers seek. In this context, myopia means narrow, short-term thinking.
[DOC File]Agile Manufacturing: Competitive Advantage for ...
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Porter maintains that achieving competitive advantage requires a firm to make a choice about the type and scope of its competitive advantage. There are different risks inherent in each generic strategy, but being "all things to all people" is a sure recipe for mediocrity - getting "stuck in the middle".
[DOC File]Gaining the competitive advantage
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Achieving Sustainable Competitive Advantage (Porter 1996) made the distinction between operational effectiveness and strategy. He define operational effectiveness as performing similar activities better than rivals performing them while strategy is the creation of a unique and valuable position, involving a different set of activities.
[DOC File]Generic Strategy: Types of Competitive Advantage
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While some businesses incorporate sustainable practices because of an ethical conviction to do well for society and the environment, most are motivated to address pressures from stakeholders such as regulators, shareholders, customers and neighbors and to exploit knowledge and experience for long term competitive advantage.
[DOCX File]Chapter 02: Strategic Planning for Competitive Advantage
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Resource-based theory emphasises the critical importance of internal resources for sustainable competitive advantage. There is a positive relationship between intangible resources (i.e. Research and Development, software capitalisation, advertising expense, and brands) and the competitive advantage.
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