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[DOC File]The Pepsi Cola Story – An Advertising History
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What was the new slogan and what advertising techniques did it utilize? The Pepsi Cola Story – An Advertising History. Internet Web Source Assignment. Instructions. log on to website: www.pepsi.com. look for Pepsi legacy on left sidebar – click. screen with The Pepsi Cola Story will come up
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[DOC File]Advertising Techniques - West Virginia Department of …
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Advertising Techniques. Card Stacking - In this technique, the advertiser includes in the advertisement only information, opinions, and facts that support the view he or she wishes to communicate. For example, an advertiser might mention that “4 out of 5 dentists” recommend a certain brand of sugarless gum. What they are not saying is that ...
persuasive techniques in advertising pdf

[DOC File]Persuasive Techniques, Fallacies, and Claims
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Propaganda Packet. Appeals, Persuasive Techniques, Fallacies, and Claims. Propaganda —writing or images that seek to persuade through emotional appeal rather than through logical proof; written or visual texts that describe or depict using highly connotative words …
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[DOC File]Advertising Techniques - 13 Most Common Techniques Used …
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Advertising Techniques - 13 Most Common Techniques Used by the Advertisers. Emotional Appeal. This technique of advertising is done with help of two factors - needs of consumers and fear factor. Most common appeals under need are: need for something new . need for getting acceptance . need for not being ignored . need for change of old things
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[DOC File]Print Advertisement Analysis worksheet - QuestGarden
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3. Who is advertising this product? 4. Who is the target audience? 5. What is the purpose of this advertisement? 6.. What advertising / persuasive techniques are used to attract a viewer’s attention? (Think about the slideshow you viewed in step 1) 7.
persuasive techniques in advertising worksheet

[DOCX File]Revisit the lesson’s Essential Question and discuss how ...
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Advertising techniques are presented in the same order as the Handout. Work through each slide discussing the technique and how it applies to the images presented in the slides. (5 min. utes) Distribute Handouts 1 and 2. Explain to students that they will be completing an activity with Handout #1 in a few minutes. But, for now they are just ...
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Techniques in advertising