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[DOC File]2950 Produce and coordinate promotional strategies
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Promotional Mix: the combination of promotion tools used to reach the target market and fulfill the organization’s overall goals.-The promotional mix includes: 1- Advertising: is any form of impersonal paid communication in which the sponsor or company identified. Advantages:
promotional mix advertising

[DOCX File]مواقع اعضاء هيئة التدريس | KSU Faculty
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of promotional activities are summarized by the phrase AIDA: Two Categories of Promotion. 1. Definition: Product Promotion Includes: 2, Definition: Institutional Promotion Includes: Promotional Mix Definition: Five Types of promotion in the promotional mix. 1. Definition: Forms of Personal Selling. 2. Definition: Forms of Advertising. 3 ...
what is a promotional mix

[DOC File]Promotion:
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Promotional mix is the blend of promotional tools an enterprise will use to market its products. Promotional mix includes but is not limited to – advertising, personal selling, sales promotion, direct marketing, marketing communications and media relations. Products encompass goods …
promotional mix marketing

[DOCX File]مواقع اعضاء هيئة التدريس | KSU Faculty
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The combination of promotional tools, or its PROMOTIONAL MIX, includes advertising, personal selling, public relations, and sales promotion. 2. INTEGRATED MARKETING COMMUNICATION (IMC) combines all the promotional tools into one comprehensive and unified promotional strategy. a. Companies use all the promotional tools and resources to create a ...
promotional mix examples

[DOC File]Chapter 1 Marketing is All Around Us
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The promotional mix includes the five major promotional tools of advertising, personal selling, sales promotion, public relations, and social media. consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples, and trade shows.
elements of the promotion mix

What Is the Difference Between a Marketing Mix & a Promotional …
marketing communications mix) includes personal selling and non-personal selling (advertising, sales promotion, public relations, and direct marketing). Promotional Mix Overview: Advertising – Advertising is paid non-personal communication about an organization and its products that is transmitted to a target audience through a mass medium.
promotional mix and marketing mix

The promotional mix includes