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[DOC File]Daniel O'Keefe
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Most people, most of the time, think via the peripheral route. People are called “cognitive misers” in a social psychology theory that suggests that humans tend to save energy, time and effort to think. For effective persuasion, however, it is important to get the target audience motivated and able to use the central processing route.
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Influence: The Psychology of Persuasion Book Summary
Summary of Persuasion. The following is an incomplete list of factors that can influence persuasion. Source Factors. Credibility. Sleeper effect (remember the message but forget why you discounted the credibility, leads to increased persuasion) Perceived Expertise (peripheral cue) Perceived trustworthiness (peripheral cue)
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[DOC File]Mr. Farshtey's Classroom
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Summary of Learning Objectives By learning concepts that explain answers to these questions, students should be able to explain how counseling and psychotherapy are done by different theorists. The concepts that are most important in the course are those that explain personality theory and techniques to change behavior, thoughts or feelings.
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[DOC File]Social Psychology PSY 3304 - 001
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Persuasion is a ubiquitous function of human communication, pursued in a variety of settings from face-to-face interaction to mass media. In the context of mass media, persuasion is most commonly pursued through advertising—for consumer products and services, for political candidates, for prosocial causes (e.g., encouraging exercise or recycling), and so forth.
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[DOC File]Teaching as Persuasion: Is the Metaphor Viable
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4. Cognitive Routes to Persuasion. Persuasion occurs through either a central route or a peripheral route, or both. The central route involves direct cognitive processing, in which the content of the message is very important. In contrast, peripheral routes involve persuasion based on characteristics of the persuader or the method of presentation.
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[DOC File]University of Phoenix
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THE PERSUADERS – Video Summary. About the film: ... When the same persuasion industry is engaged to influence these very different kinds of decision-making, it's easy for our roles as consumers and our roles as citizens to get blurred. By revealing some of the most effective practices of the persuasion business, we may better understand our ...
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[DOC File]Theories of Counseling
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Wundt opens psychology lab: A newspaper assignment for history of psychology. In L. T. Benjamin, Jr., et al (Eds.), Activities handbook for the teaching of psychology, Volume 4
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Barriers to effective persuasion:
Robert Cialdini, Influence: The Psychology of Persuasion, revised edition, Quill, 1992. George Lakoff, Don’t Think of an Elephant! Know Your Values and Frame the Debate, 2004. Robert Altemeyer, “The Other Authoritarian Personality,” in Political Psychology (Jost and Sidanius, editors)
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[DOC File]Public Opinion & Political Behavior -- Political Science
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Persuasion has been defined as the process of stimulating or compelling individuals to alter their personal beliefs (Murphy, 1998). In the teaching as persuasion metaphor the events of a class session are designed to guide this process.
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[DOC File]4 ATTITUDES, VALUES, AND ETHICS
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Rational persuasion, inspirational appeals, and consultation tend to be the most effective, especially when the audience is highly interested in the outcomes of a decision process. But the effectiveness of some influence tactics depends on the direction of influence.
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The psychology of persuasion summary