Unsought products are quizlet
[PDF File]MARKETING MANAGEMENT MCQ Product mix Costs
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company‟s specific products and facilities. brands convenience products specialty products unsought products 48. Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna even though the Kroger tuna costs Rs.0.15 less per can. This is known as brand _____. extension equity specialty service 49. Branding assists buyers in ...
[PDF File]Product and Services Strategy
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Unsought Products ¾New innovations ¾Products consumers don’t want to think about these products ¾Require much advertising & personal selling i.e Life insurance, blood donation Product Classifications: Consumer Products Specialty Products ¾Special purchase efforts ¾High price ¾Unique characteristics ¾Brand identification ¾Few purchase locations i.e Lamborghini, Rolex Shopping Products ...
[PDF File]McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill ...
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What other handheld applications could Activeion pursue for its technology? 10-47. Product A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value. 10-48. Services Services are the intangible activities or benefits that an organization provides to ...
[PDF File]Chapter 02 The Environment of Advertising
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A. works by creating a need for previously unsought products. B. involves providing an incomplete amount of information to consumers. C. relies on embedded messages that seduce consumers into making purchases. D. degrades people's value systems by promoting materialism and hedonism.
[PDF File]Ch-8 Managing Products, Product Lines, Brands, Packaging
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Chapter-8 Managing Product, Product Lines, Brands, Packaging - 6 - • Company’s product strategy is defined along these four dimensions of product mix.
[PDF File]Products, Services, and Brands: Building Customer Value
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Industrial products Supplies and services Supplies are the convenience products of the industrial field because they are usually purchased with a minimum of effort or comparison.
[PDF File]Final Examination Semester 3 / Year 2011
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19) _____ are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products. A) Services B) Consumer products C) Industrial products 20) _____ involves charging a constant low price with few or no temporary price discounts.
[PDF File]MULTIPLE CHOICE QUESTIONS execution - DIMR
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Convenience products Shopping products Unsought products 10. Parents buy toys for their children act as _____ in the buying process. Decider Buyer Maintainer All of the above 11. If a firm is practicing _____, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. double-up ...
[PDF File]Quiz Ch. 12 - MCCC
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Quiz Ch. 12 Multiple Choice Identify the choice that best completes the statement or answers the question. 1. A _____ is anything that an organization offers to satisfy consumer needs and wants, including both goods and services. a) license b) product c) sale d) prototype 2._____ are products that do not offer consumer services.
[PDF File]Study guide for Exam 2. Chapter 7 Business Marketing
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Types of products ?( convenience, shopping, specialty, unsought). You will be asked to identify the type of product in a specific example. What are Product lines, product mixes, product mix width and depths? What is a brand? Types of brands? (manufacturer, retailer/seller, generic)
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