Unsought products are
[DOC File]Chapter 8
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Unsought products are products and services that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort. (False; p. 202; Easy) Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.
[DOCX File]Chapter 8 – product, services and brands: building ...
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Consumer product: Those bought by final consumers, usually classified according to consumer shopping habits (convenience, shopping, specialty, unsought products) Industrial product: Purchased for further processing or for use in conducting a business (materials and parts, capital items, supplies and services)
[DOCX File]review for final - ProfessorTepfer
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New products are categorized as unsought products until advertising and distribution increase consumer awareness of them. d. Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
[DOC File]Chapter 8
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Unsought products are products that the customer buys frequently, immediately, and with a minimum of comparison and buying effort. (False; p. 201; Easy) Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.
[DOC File]MLSP to Accompany Essentials of Marketing
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SPECIALTY PRODUCTS--consumer products that the customer really wants--and makes a special effort to find. UNSOUGHT PRODUCTS--products that potential customers don't yet want or know they can buy. NEW UNSOUGHT PRODUCTS--products offering really new ideas that potential customers don't know about yet.
[DOC File]Chapter 8: Product and Services Strategy
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Most major new innovations are unsought until the consumer becomes aware of them through advertising. Classic examples of known but unsought products and services are life insurance and blood donations to the Red Cross. By their very nature, unsought products require a lot of advertising, personal selling, and other marketing efforts.
[DOC File]CHAPTER 9 - Elements of Product Planning For Goods and ...
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New unsought products - products not yet known. Regularly unsought products - not really wanted but sometimes purchased. Different consumers may view [classify] the same product differently. Product class may vary by country. Products could also be classified as durable versus non-durable goods: Durables – tangible goods that normally survive ...
[DOC File]Chapter 9—Product Concepts
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Unsought products typically are products that: a. consumers purchase when they see them in a convenient location b. consumers definitely don't want c. only require reminder advertising to be successful d. require little or no decision making by the buyer e. …
[DOC File]Chapter 8
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These products are classified based upon the ways consumers buy them and how they are marketed. How might the Coffee Company’s products be thus classified? Consumer products are classified as one of the following: convenience products, shopping products, specialty products, or unsought products.
[DOCX File]Marketing Ch. 8 Quiz - Texas Tech University
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Products of the fishing, lumber, agriculture, and mining industries that organizational customers purchase to use in their finished products are called _____ _____ a) Unsought Products b) MRO Products
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