Use of technology in marketing

    • [DOCX File]Writing a Good Commercialization Plan: Suggestions for ...

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      Answers will vary. The broad definition of business technology includes any tools that businesses can use to become more efficient and effective. But more specifically, in today's world, business technology usually refers to computers, telecommunications, and other digital tools.

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    • [DOCX File]Chapter 01: Business Now: Change is the Only Constant

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      Marketing, until recently, has been most widely applied in the for-profit sector. However, marketing is now a major part of the strategies of many not-for-profit organizations. Such marketing efforts focus on services available and the efficiency with which these services are performed, instead of focusing on earning profits. (p. 27; Easy; LO1)

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    • [DOC File]SAMPLE MARKETING PLAN

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      : The marketing channel is the set of mechanisms or networks from which a company takes their product to market with its customers for a variety of tasks. Promotion : Determining the appropriate ways to communicate with customers to foster awareness, knowledge about its features, interest in purchasing, likelihood of trying the product and or ...

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    • [DOC File]Chapter 1

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      Each mote contains processing, storage, and radio frequency sensors and antennae. This technology enables more accurate information to be gathered. 2. Provide two specific business uses of RFID technology. Retail companies use RFID to track inventory and shipments. Tolls roads use RFID to collect fees without the need for toll booth personnel.

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    • Use of Computer Technology in Marketing | Bizfluent

      The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy. Five-Year Marketing Plan Blue Sky Clothing, Inc.

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