What does customer focus mean

    • [DOC File]CHAPTER 1 An Overview of Marketing

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      4. Focusing on customer wants does not mean that customers will always receive the specific goods and services they want. a. Giving the customer exactly what he or she wants is not practical if doing so threatens the survival of the firm. b. Sound professional judgment must influence the decision about which goods or services should be offered.

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    • [DOC File]Chapter 3—Building Customer Satisfaction, Value, and …

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      The focus is on the increasingly powerful role of customers in the marketing process and the need for marketers to provide value that exceeds customer expectations. The concept of relationship marketing is also presented for further discussion, providing a link with other areas of the text.

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    • 7 Examples of Customer Focus - Simplicable

      Customer Focus. Definition. Builds and maintains customer satisfaction with the products and services offered by the organization. Performance Statement Examples. Can describe customers’ business and expectations. Shows interest in, anticipates, and responds timely to customer needs. Focuses on the customer’s business results, rather than own.

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    • [DOC File]Chapter 04 The Basics of Marketing

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      4. Focusing on customer wants does not mean that customers will always receive the specific goods and services they want. F. Those to Whom the Product Is Directed. 1. A sales-oriented organization targets its products at "everybody" or "the average customer." However, few "average" customers exist. 2. The market-oriented firm. a.

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    • [DOC File]CHAPTER 16

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    • [DOCX File]SHRM - The Voice of All Things Work

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      This advantage is based on an ability to create more customer value for a narrowly targeted segment and results from a better understanding of customer needs and wants. What does cost focus mean? A narrow-focus strategy can be combined with either a cost- or differentiation – advantage strategies.

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