What is content marketing strategy
[PDF File]Benchmarks, Budgets, and Trends - Content Marketing Institute
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3 W elcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends.This report presents the results from the B2C marketers who took our ninth annual content marketing survey. Our research has consistently shown that creating brand awareness is a top goal for
[PDF File]CONTENT MARKETING 2020
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The percentage of content marketers who document their content marketing strategy has inched up slowly year over year. Our annual research consistently shows that a documented strategy is often a key indicator of content marketing success. *As reported in the 2019 and 2018 versions of this report. Base: B2B content marketers; aided list.
[PDF File]TABLE OF CONTENTS
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Unlike traditional marketing, content pays dividends for a very long time, and this effect multiplies as you create more and more content. Note that this means that content marketing is not a short-term strategy – results will be small at first, but will grow over time.
[PDF File]CONTENT MARKETING
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A documented content marketing strategy can help, as it sets expectations for what teams should prioritize; yet, only 38% of B2C marketers reported having one. Our annual research has consistently shown that those who document their content marketing strategy get better results than those who don’t.
[PDF File]CONTENT MARKETING UK
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Has a documented content marketing strategy 54% 40% Content marketing strategy is extremely/very effective 50% 40% Percentage of total marketing budget allocated to content marketing (average) 42% 36% Agrees that organization values creativity and craft in content creation and production 93% 72%
[PDF File]CONTENT MARKETING
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B2B CONTENT MARKETING As they have in the past, respondents who have a documented content marketing strategy report higher levels of overall content marketing success compared with those who have a verbal strategy only, or no strategy at all. Approximately 75% of respondents who do not have a strategy plan to develop one within 12 months.
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