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[DOC File]Solbright, Inc - MIT
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Solbright, Inc. creates, implements and sells workflow automation software for firms involved in the buying, selling, and managing of online advertisements. Solbright is currently the sole provider of these types of products and services. The software is made available through an …
marketing automation platforms

[DOC File]Management Information Systems 12e
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Enterprise Software. ... CRM are customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. Analytical CRM systems analyze customer data to provide information for improving business performance. Managers and executives use analytical CRM systems in conjunction with online ...
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[DOC File]FOR IMMEDIATE RELEASE
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Oct 21, 2007 · Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring ...
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[DOC File]MarketSoft Case
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The Company's software solutions can be deployed simultaneously or in incremental steps as its customers address new business problems. The E.piphany E.4 System software solutions are grouped into three product families: Reporting & Analysis, Distributed Database Marketing, and E-Commerce.
marketing automation systems

[DOC File]Stetson
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Implemented marketing automation software. Hired and managed sales development team. Product Marketing: Created vertical “go to” market strategy and developed web content and. messaging. Conceived of “TreeData” product resulting in significant market differentiation in …
marketing automation definition

[DOC File]CRM definition
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Marketing Automation: “Marketing automation is a set of applications that help marketers manage and simplify the marketing process. Applications include campaign management; email marketing, database marketing and data marts, and marketing encyclopedias” …
sales and marketing automation software

What is marketing automation software