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[PDF File]Desal in the Desert: A Conversation With El Paso Water’s ...
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water agencies across the country. In this issue of Municipal Water Leader magazine, we look at how water managers have incorporated desalinated seawater and brackish groundwater water supplies in the United States and Israel. In our cover interview, we talk with El Paso Water’s John Balliew, who oversees the world’s largest brackish
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[PDF File]Native Advertising Trends 2016: The News Media Industry
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Native Advertising Trends 2016: The News Media Industry was produced by the Native ... advertising. NAI runs the world’s largest two-day industry event, Native Advertising Days, which is held every November ... sometimes taking over the role of advertising agencies and even, in some cases, the media buying agencies. ...
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[PDF File]GLOBAL INTELLIGENCE - Zenith
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GLOBAL INTELLIGENCE CONTENTS Global Intelligence is an essential briefing for marketers, brought to you by the world’s leading advertising expenditure forecasters. Published quarterly, Global Intelligence is a critical mix of data, insight and commentary, fuelled by Publicis Media’s proprietary tools and authored by our communications experts.
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[PDF File]PAGE ONE Economics
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tising. In fact, the world’s largest advertiser, Procter & Gamble, has begun shifting more to digital advertising because the company believes online ads are progres-sively a better investment than TV or print ads. 16. Today, smartphones and mobile devices are getting their share of the advertising spotlight and the trend is expected to continue.
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[PDF File]David Ogilvy and the Creation of Modern Advertising
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in America, few are as entertaining and unusual as David Ogilvy’s. An unconventional Englishman who made American conventions his life’s study, the Oxford dropout was a flamboyant and successful advertising man. The firm he founded in 1948 quickly grew into one of the world’s largest advertising agencies.
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[PDF File]Advertising Agency Compensation: What’s Trending?
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advertising production consultants . FirmDecisions ASJP. is the world’s largest independent financial auditor that specialises in marketing services and marketing compliance . FLE, the largest independent media auditor accessing a database . of 18 billion euros of advertisers’ media expenditure in 70+ countries . Beekman Associates, the ...
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[PDF File]UK advertising spend starts 2017 in growth
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warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC’s clients include the world’s largest advertising and media agencies, research companies,
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Behaviorism's Impact on Advertising: Then and Now
advertising industry was beginning to dabble in the use of science and primary research via testimonials, but John B. Watson, the founder of behaviorism, and Stanley Resor, the eventual president of one of the largest advertising agencies in the world, had plans that …
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[PDF File]Omnicom One Page Final
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Created in 1986 in the “big bang” merger of three of the largest advertising agencies in the U.S., BBDO, Doyle Dane Bernbach and Needham Harper Worldwide, Omnicom has consistently delivered the industry’s highest organic growth and return on capital for investors. Led by
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[PDF File]Tobacco Advertising & Promotion: The Need for a ...
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The trade publication Advertising Age estimates that in 1996 U.S.-based multinational Philip Morris (the world’s largest multinational cigarette company, with global tobacco sales of over $36 billion) was the world’s ninth largest advertiser, spending $3.1 billion advertising its tobacco and food products.
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World s largest advertising agencies