Cognitive dissonance theory communication

    • [PDF File]COGNITIVE DISSONANCE THEORY

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      Cognitive Dissonance Theory Why people aren’t always listening Former Stanford University social psychologist Leon Festinger (1950s) developed what he called, the theory of cognitive dissonance. • This is the feeling of uncomfortable tension which comes from …

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    • [PDF File]Explaining Preferences from Behavior: A Cognitive ...

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      dissonance theory itself, the theory has implicitly influ-enced much contemporary theorizing (Aronson, 1992). The Original Version of the Theory Leon Festinger formulated the original theory of cognitive dissonance in the mid-1950s, and the first formal and com-plete presentation of …

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    • Cognitive dissonance - Wikipedia

      Cognitive Dissonance Theory & Communication Accommodation Theory: Dissonance is the existence of nonfitting relations among cognitions. Cognition means any knowledge opinion, or belief about one’s behavior. Cognitive dissonance is a feeling of discomfort resulting from inconsistent attitudes, thoughts and behaviors, and

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    • [PDF File]The theory of cognitive dissonance - Adam Kowol

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      change than cognitive dissonance is. 1. His version of the $1/$20 experiment supports his contention. 2. Bem suggests that cognitive dissonance does not follow the rule of parsimony. D. Despite detractors, cognitive dissonance theory has energized objective scholars of communication for 45 years.

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    • [PDF File]CognitiveDissonanceTheory After50YearsofDevelopment

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      IMPACT OF COGNITIVE DISSONANCE ON CONSUMER BEHAVIOR Vipin Kumar1 ... cognitive dissonance theory dissonance or want of harmony or inconsistency occurs when an individual holds conflicting thoughts about a belief or an attitude object. When cognitive dissonance occurs after a purchase it is called post purchase dissonance. Because purchase decision often requires some …

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    • [PDF File]The Origins of Cognitive Dissonance

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      The theory of cognitive dissonance & key concepts Cognitive dissonance: Feeling which occurs when there is an imbalance among cognitions. Psychological discomfort occurs. That girl in my communication class is nice, is a hottie, and she asked me to go study with her at 7 pm tonight. I love my high school sweet heart, she loves me, and I want my

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    • [PDF File]Cognitive Dissonance Theory - University of Oregon

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      Explaining Preferences from Behavior: A Cognitive Dissonance Approach Avidit Acharya, Stanford University Matthew Blackwell, Harvard University Maya Sen, Harvard University The standard approach in positive political theory posits that action choices are the consequences of preferences. Social

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    • [PDF File]IMPACT OF COGNITIVE DISSONANCE ON CONSUMER BEHAVIOR

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      The Origins of Cognitive Dissonance Evidence From Childre n and Monkeys Louisa C. Egan, Laurie R. Santos, and Paul Bloom Yale University ABSTRACT Ñ In a study explo ring the orig ins of cogni tive diss onance, presc hoole rs and capu chins were give n a …

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    • [PDF File]Cognitive Dissonance Theory and Communication ...

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      communication theory. That brings us to the next point, namely the categorization of cognitive dissonance theory. As has been noted above, it is firmly planted in the sociopsychological tradition, which focuses on individual social behavior, psychological variables, perception, and cognition. At the same time, however, it is so infused with ...

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    • [PDF File]Cognitive Dissonance - Weebly

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      vulnerable to dissonance arousal and reduction following a discrepant behavior. The Self as Irrelevant to Dissonance Processes A third theory of cognitive dissonance suggests that the self and self-esteem concerns are irrelevant to dissonance arousal and reduction. According to the New Look model (e.g., Cooper & Fazio, 1984; Cooper, 1992 ...

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