Customer relationship management articles

• [PDF File]st - Tutorials Point

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  Customer Relationship Management i About the Tutorial Customer Relationship Management (CRM) in a very broad way can be defined as the efforts made towards creating, developing, and maintaining a healthy and long-lasting relationship with the customers using technology. This tutorial is an introductory guide to CRM that

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• [PDF File]THE IMPACT OF EFFECTIVE CUSTOMER RELATIONSHIP …

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  Key words: Customer relationship management, customer loyalty, hospitality industry, Ghana, repurchase. INTRODUCTION Customer satisfaction is a business philosophy which tends to the creation of value for customers, anticipating and managing their expectations, and demonstrating ability and responsibility to satisfy their needs, (Dominici

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• [PDF File]CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT AND …

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  introducing Customer Relationship Management concept in banking sector, by defining strategies, adjustment of organizational structure, culture and internal processes with help of modern technology. The paper presents methods of measuring success of Customer Relationship Management concept and problems which banks have

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• [PDF File]Customer Relationship Management - Social science

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  Customer Relationship Management and Its Relationship to the Marketing Performance Dr. Hisham Sayed Soliman Lecturer Department of Business Management Faculty of Commerce Cairo University Abstract Purpose: This paper aims at exploring the theoretical foundations of customer relationship management and its relationship to the marketing performance from the several perspectives. Design/ …

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• [PDF File]Customer Relationship Management

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  CUSTOMER RELATIONSHIP MANAGEMENT This booklet is designed to help small and medium business . owners understand the basics of customer relationship management (CRM) and, more specifically, how the Internet can help you implement CRM in your business. If you want to understand how to better meet your clients’ needs, this booklet is for you.

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• [PDF File]A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN …

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  Customer relationship management is one of the strategies to manage customer as it focuses onunderstanding customers as individuals instead of as part of a group. CRM manages the relationships between a firm and its customers. CRM and knowledge management aredirected towards improving and continuously delivering good services to customers. Tounderstand more in customer relationship …

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