Customer relationship management definition
[PDF File]Customer Relationship Management
CUSTOMER RELATIONSHIP MANAGEMENT This booklet is designed to help small and medium business . owners understand the basics of customer relationship management (CRM) and, more specifically, how the Internet can help you implement CRM in your business. If you want to understand how to better meet your clients’ needs, this booklet is for you.
[PDF File]CUSTOMER RELATIONSHIP MANMAGEMENT
literature, the terms customer relationship management and relationship marketing have been used interchangeable to reflect a variety of themes and perspectives. Some of these themes offer a narrow functional marketing perspectives while others offer a perspective that is broad and somewhat paradigmatic in approach and orientation.
[PDF File]Customer Relationship Management .ke
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organizations throughout the world today. It is particularly critical in industries undergoing changes in traditional channel configuration. CRM is a means of addressing increasing
introducing Customer Relationship Management concept in banking sector, by defining strategies, adjustment of organizational structure, culture and internal processes with help of modern technology. The paper presents methods of measuring success of Customer Relationship Management concept and problems which banks have
Customer Relationship Management (CRM) is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order . to maximize customer value, corporate profitability and thus shareholders’ value. Managing relationship with the customers has been of importance since last many
Key Words: Customer Relationship Management (CRM) -Marketing Performance Relationship Marketing 1. Introduction As a logical result of the appearance of the concept "Relationship Marketing" since the 1920s, the concept "Customer Relationship Management" (CRM) has been brought to attention in late nineties, especially among
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