Customer relationship management news article
Ideas have been suggested in many areas of marketing literature. Relationship marketing (RM), customer relationship management (CRM), as well as brand management and service literature emphasize the importance of building and managing customer relationships, and offer useful models to understand how customer relationships develop.
How to Develop a Great Digital Strategy ... (ERP) software and customer relationship management (CRM) systems. In many cases, organizational politics, cultures, and processes reinforced existing ... article. MIT Sloan Management Review articles, permissions, and back issues can be
Department of Management, Faculty of Management and Human Resource Development Universiti Teknologi Malaysia, Malaysia, ... is there a relationship between customer service and product quality with customer ... car news and service centers.
Key Words: Customer Relationship Management (CRM) -Marketing Performance Relationship Marketing 1. Introduction As a logical result of the appearance of the concept "Relationship Marketing" since the 1920s, the concept "Customer Relationship Management" (CRM) has been brought to attention in late nineties, especially among
The Effects of Customer Satisfaction, Relationship ...
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention In a study of telecommunications services, the authors examine the effects of customer satisfaction, affective com-mitment, and calculative commitment on retention. The study further examines the potential for situational and
[PDF File]Customer Relationship Management
CUSTOMER RELATIONSHIP MANAGEMENT This booklet is designed to help small and medium business . owners understand the basics of customer relationship management (CRM) and, more specifically, how the Internet can help you implement CRM in your business. If you want to understand how to better meet your clients’ needs, this booklet is for you.
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