Customer relationship management strate

• DOI: 10.2478/v10051-009-0017-y A Successful CRM …

  2Faculty of Management, University of Primorska, Cankarjeva 5, 6104 Koper, Slovenia, armand.faganel@fm-kp.si Customer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation

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• [PDF File]KANA: Introducing the Next Generation of Customer Relationship ...

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  of Customer Relationship Management Software About KANA KANA is uniquely positioned as the leading and fastest growing provider of “next generation” eCRM with the most comprehensive suite of applications. The company reaches the broad-est customer base in the eCRM market – across financial services, manufacturing, high-

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• [PDF File]Social media technology usage and customer relationship …

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  Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM Kevin J. Trainor a, James (Mick) Andzulis b, Adam Rapp b,⁎, Raj Agnihotri c a The W.A. Franke College of Business, Northern Arizona University, P.O. Box 15066, Flagstaff, AZ 86011-5066, United States b Department of Management and Marketing, University of Alabama, 105 Alston …

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• [PDF File]Customer relationship management technology

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  Keywords: adoption cycle, CRM, customer relationship management, hype cycle, overshooting, information technology management The evolution of CRM Customer Relationship Management (CRM) is a strategic and action-oriented view on the relationship between the customer and a company [22,p.30].CRM

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• [PDF File]Electronic Commerce Customer Relationship Management: A …

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  ELECTRONIC COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT 235 lending support to the idea that these are important and emerging areas for the e-CRM IS research community. Figure 1 also reveals that the ...

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• [PDF File]CUSTOMER CONTACT STRATEGY 2010-2020

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  The Customer Contact Strategy will harvest the benefits which will be enabled through the implementation of the Enterprise Resource Planning (ERP) Program, in particular the Customer Relationship Management (CRM) module and the Property system.

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• [PDF File]The Customer-Supplier Relationships in Supply Chain Management…

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  ABSTRACT Customer-supplier relationship (CSR) is deemed vital in supply chain management (SCM) processes; well researched, received, understood and practised in large corporations. Sadly, SME’s face a major challenge of benefiting from the concept. This is an exploratory study followed by observations from purposively selected

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• [PDF File]Appendix A: Generic Project Planning Management

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  Customer relationship management (CRM) is a term that refers to practices, strate-gies, and technologies that companies use to manage and analyze customer interac - tions and data throughout the customer life cycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth. CRM ...

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• [PDF File]The Power of a Knowledge

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  customer relationship management (CRM), existing knowledge sources, channel management (routing, reporting), etc. And if you are on the bot bandwagon, don’t forget the role of KM in your project! 21 SAEG ONTACT ALL GS ESEE PAGE Laying the Foundation for KM 7 Since most companies assign responsibility for their customer interaction channels to different departments, planning for the ideal customer …

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• [PDF File]The Customer Relationship Revolution—A Methodology for …

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  driving CEOs and senior management to focus on customer relationship strate-gies as a key weapon for competitive differentiation and building shareholder

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