Customer relationship management
[PDF File]Customer Relationship Management
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Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of CRM as a system to capture information about your customers. However, that is only part of the picture. CRM is also about what you do with that information to better meet the needs of your
[PDF File]Customer Relationship Management
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CUSTOMER RELATIONSHIP MANAGEMENT This booklet is designed to help small and medium business . owners understand the basics of customer relationship management (CRM) and, more specifically, how the Internet can help you implement CRM in your business. If you want to understand how to better meet your clients’ needs, this booklet is for you.
[PDF File]st - Tutorials Point
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Customer Relationship Management i About the Tutorial Customer Relationship Management (CRM) in a very broad way can be defined as the efforts made towards creating, developing, and maintaining a healthy and long-lasting relationship with the customers using technology. This tutorial is an introductory guide to CRM that
[PDF File]CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT AND ...
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introducing Customer Relationship Management concept in banking sector, by defining strategies, adjustment of organizational structure, culture and internal processes with help of modern technology. The paper presents methods of measuring success of Customer Relationship Management concept and problems which banks have
[PDF File]Customer Relationship Management (CRM): A Technology ...
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Customer Relationship Management (CRM) is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order . to maximize customer value, corporate profitability and thus shareholders’ value. Managing relationship with the customers has been of importance since last many
[PDF File]THE IMPACT OF EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT ...
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Key words: Customer relationship management, customer loyalty, hospitality industry, Ghana, repurchase. INTRODUCTION Customer satisfaction is a business philosophy which tends to the creation of value for customers, anticipating and managing their expectations, and demonstrating ability and responsibility to satisfy their needs, (Dominici
[PDF File]Customer Relationship Management - Social science
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Key Words: Customer Relationship Management (CRM) -Marketing Performance Relationship Marketing 1. Introduction As a logical result of the appearance of the concept "Relationship Marketing" since the 1920s, the concept "Customer Relationship Management" (CRM) has been brought to attention in late nineties, especially among
[PDF File]Customer Relationship Management (CRM) Processes from ...
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theme of Customer Relationship Management (CRM). However, the understanding of the meaning of CRM is still incomplete and growing. CRM can be understood as a business philosophy, a business strategy, a business process, or a technological tool. As a business philosophy Reference [1] stated that "CRM is a relationship orientation, customer
[PDF File]Customer Relationship Management (CRM) System
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Customer Relationship Management (CRM) System is a suite of pre-engineered, ready-to-implement, integrated application modules that focus on automating and optimizing all customer-centric and customer-responsive functions—sales, marketing, service, and support—
[PDF File]CUSTOMER RELATIONSHIP MANMAGEMENT
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EVALUATION OF CUSTOMER RELATIONSHIP MANAGEMENT Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, communicating, delivering, and developing existing customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword.
[PDF File]The Impact of CRM on Customer Retention - Semantic Scholar
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The purpose of this thesis is study of Customer Relationship Management process in Customer Retention . We describe the objectives of Customer Relationship Management (CRM) in Customer Retention which is very important for the survival of companies in today competitive environment.
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