Definition of a product manager

    • [PDF File]Behind Every Great Product - Silicon Valley Product Group

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      role known as the product manager, but that is what most refer to as product marketing. We also find some companies using the old-school definition of product manager, which is essentially the brand manager concept from the consumer packaged goods industry. This is primarily the product marketing function under the title of product manager.

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    • Product Excellence - McKinsey & Company

      true product excellence In an increasingly competitive and complex environment with more choice than ever a companys p’ roduct success cannot rely on few gurus only—it requires excellence along the entire product creation process. To achieve it, we sug - gest thinking …

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    • [PDF File]The Strategic Role of PRODUCT MANAGEMENT - Pragmatic …

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      market-driven role as product management. Instead of talking about the company and its products, the successful product manager talks about customers and their problems. A product manager is the voice of the market full of customers. You need product management if you want low-risk, repeatable, market-driven products and services. It is vastly ...

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    • [PDF File]Product Support Management

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      implementation of new Product Support Manager guidance published by the Office of the Secretary of Defense. The focus is on the PSM Guidebook Appendix A, “Integrated Product Support Elements”. The intended audience is primarily the Product Support Manager (PSM) and senior Life Cycle Logisticians. The level of detail is to assist the PSM ...

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    • [PDF File]Product Management Skills Matrix

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      Managing a product or product portfolio as a business is often poorly represented in the skill and experience levels of a product manager. Analysing and managing a product at a commercial level is a critical element of successful product management. The associated skills of business case development, pricing and numerical analysis are

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    • [PDF File]The Discipline of Product Management

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      Product management as a discipline is about what the product should be. Product managers are advocates for the customer’s needs and desires. A large product might have numerous product managers working towards its success at a variety of levels, all the way from the junior product manager writing

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