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[PDF File]Marketing Notes - National Institute of Open Schooling
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So the marketing manager concentrates on four major decision areas while planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’ s are called as elements of marketing and together they constitute the marketing mix. All these are inter -related because a decision in one ...
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[PDF File]Marketing Mix for E-commerce - ERIC
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marketing mix. To this end, we use the methods of observation, interviews, didactic generalizations, expert assessment, and we apply the technique of assessing the level of information support of consumers in e-commerce by four key elements of the marketing mix, which is based on the "importance - execution" model. The model is developed using ...
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[PDF File]Introduction: Pricing as an Element of the Marketing Mix
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If you use the term place for the activities of distribution, the four elements of the marketing mix can be referred to as “the four Ps,” a mnemonic that has proved useful to generations of marketing students. Note that there is an important way in which pricing differs from the other three ele-ments of the marketing mix. This is ...
four elements of marketing mix

Marketing Mix of 4P’S for Competitive Advantage
Marketing Mix of 4P‟S for Competitive Advantage www.iosrjournals.org 41 | P a g e constitutes the core of company’s style of marketing. All these elements are very significant and depend upon each other; the four elements in the marketing mix are inter related. Fig. 1 Marketing Mix Cycle II.
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[PDF File]The Marketing Mix and 4 Ps
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The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistake. Understanding the Tool . The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In …
marketing mix pdf

[PDF File]The Concept of the Marketing Mix'
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The list of elements of the marketing mix in such a visual presentation can be long or short, depending on how far one wishes to go in his clas-sification and subelassification of the marketing pro-cedures and policies with which marketing man-agements deal when devising marketing programs. The list of elements which I have employed in my
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CHAPTER 2: THE PROMOTIONAL MIX - UPSpace Home
The elements of the marketing mix are combined to create a marketing strategy that will lead to the achievement of the organisation’s objectives. If services are included in the marketing strategy, the four Ps are extended to seven. This is then known as the extended or services marketing mix (Kasper, Van Helsdingen & Gabbott, 2006:465). The ...
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[PDF File]MARKETING COMMUNICATION MIX
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Presentation of the elements of the marketing communication mix: advertising, personal selling, sales promotion, public relations and direct marketing. 2. Comparative analysis of trends in the distribution of ad spending worldwide, the European Union and Bulgaria. 1. Presentation of the elements of the marketing communication mix
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[PDF File]Application of Marketing mix elements (4Ps) in the Library ...
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Marketing mix elements Marketing mix is recognized as a strategy used to perform marketing functions. "The marketing mix is the planned package of elements which will support the organization in reaching its target markets and specific objectives" (De Aze, Elliot E. 1985 p. 38). Marketing mix is the key concept in the marketing task. "The tools ...
elements of marketing communication mix

[PDF File]MARKETING MIX THEORETICAL ASPECTS - Granthaalayah
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MARKETING MIX THEORETICAL ASPECTS ... The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their ...
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Elements of marketing mix pdf